Startup Stories:

CureDiva Founder and breast cancer survivor Efrat Roman

Tell us about your entrepreneurial product or service. is the first ever high-tech community and shopping site for women’s breast cancer lifestyle needs. Inspired by breast cancer survivors looking to help future fighters, the site combines a luxury shopping component alongside breast cancer testimonials and advice, facts and figures from mentors or “guardian divas” – basically, it’s like a breast cancer mall to help women look and feel glamorous and at ease during treatment! CureDiva is fully equipped with everything women need during all stages of treatment – personal tips, health statistics, beauty, skincare, clothing and surgery products completely safe for breast cancer fighters.

What inspired you to launch your business idea?
CureDiva’s concept was created by Efrat Roman, a single mother who comes from a place of experience, knowledge, and understanding. When Efrat couldn’t find a destination and community for her lifestyle needs as a woman and former breast cancer patient, she knew it was her calling to create one. During long periods of treatments, surgeries and recoveries that came with her diagnosis, Efrat dealt with loss and destruction and looked everywhere, especially online, for solutions to her ever-changing needs and support from women dealing with the same issues she was going through.

What problem does your business or organization solve?
The website combines a huge selection of fashionable and practical products designed, adjusted and created to provide for one’s specific needs at every stage of the disease. It is a primary resource for breast cancer patients, their friends and families to turn to for lifestyle items, breast cancer treatment and feminine tips, facts, real life solutions. In addition, it allows them to shop by stage through a personalized, custom diva portal; communicate and chat with other women going through similar experiences; receive tips and answers from the CureDiva community and learn about what to expect during each phase of cancer, including which products can help make the experience more comfortable.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
The biggest challenge for CureDiva since launching the site has been to hear this particular phrase less – ” I wish I would have seen this page last year when I was going through this. It is great.”

Our challenge is to reach as many women who are undergoing breast cancer at every treatment phase from pint of diagnosis and to be their true companion on their journey. Every woman who receives the earth shattering news that they have breast cancer should know about CureDiva whether it’s through her nurse navigator, Oncologist, family, friends or media – increasing the avenues that women can learn about our site is our biggest challenge.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has been a wonderful resource. Being able to be part of a community of like minded, tenacious and empowering women is a great motivator to strive toward excellence both personally and professionally. Being able to turn to Project Eve to seek inspiration when developing a new idea or to find tips from other entrepreneurs is very helpful. Like CureDiva there is a strong sense of community on at Project Eve and that is comforting especially when navigating the tricky roads of entrepreneurship.

Give us an insider tip that relates to your industry or startup story.
This may sound like a cliché, but find something you would like to do better or think is missing from the market. Research to make sure the market is there and the need/want is not just yours. And I will say that again: research your market.

Take e-commerce for example. It’s very easy to open a store online. You can find the technology to run on very easily. It’s not about getting it done; it’s about what you offer. Getting a product and service online has never been easier or cheaper. Finding what people want to use or buy or play with is the challenge.



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