Startup Stories: Deluxe Childbirth Services

What does Deluxe Childbirth Services do? Tell us about your entrepreneurial product or service.

At Deluxe Childbirth Services, we help expectant parents give birth in the USA the RIGHT way, Stress-free and at affordable costs. Specifically, we help our clients give birth in the USA at a location that suits them, at a health facility they can trust; and most importantly, at a price they are comfortable with irrespective of if they have where to stay in the USA or not.

What inspired you to launch Deluxe Childbirth Services?

I live in Nigeria which sadly has one of the highest maternal mortality rates in the world. As such, when it was time to have children, I opted to give birth to my children in the USA. Of course this implied paying all medical bills without insurance but the care I received was so worth it! Upon my return to Nigeria, I received lots of questions from friends and family on how i did it, the cost etc; and answering their questions made them realize that contrary to popular opinion, the cost of childbirth in the US could actually be reasonable and affordable especially with proper planning.

This prompted me to launch my business in 2012 with a goal of helping as many pregnant women as possible have their babies in the US within affordable costs as long as they were ready to do it the right way and pay their medical bills in full.

What problem does Deluxe Childbirth Services solve?

Maternal Mortality! In Nigeria where i come from, there are no fewer than 40,000 moms dying annually during childbirth or from complications during childbirth; with these ‘unnecessary’ deaths occurring both in the urban and rural areas and being a silent fear of all pregnant women irrespective of their socio-economic class.

With our service, we help clients access better healthcare during a critical time as childbirth so we have more moms alive and standing after childbirth. In addition, we invest a percentage of our income towards improving maternal health in Nigeria so that those who cannot afford to travel abroad are not left out. Such efforts include a recent partnership with the UNFPA and USAID to provide safe birth kits to over 400 pregnant women in Northern Nigeria displaced by the insurgency. These birth kits ensure delivery is safe and hygenic especially given that infections is one of the top causes of maternal deaths in Nigeria.

What has been your biggest challenge starting Deluxe Childbirth Services and how are you working to overcome it?

My biggest challenge as an entrepreneur has been getting prospective clients to trust us. ‘Trust us’ in the sense that the service we provide actually exists and is not a scam; as well as trust our advice to do the right thing when applying for a US Visa or entry into the US for childbirth.

Understanding their fears and seeing reason with them for being hesitant was really the first step in overcoming this challenge. As such, we started with a lot of education on the USA’s stand on giving birth in the USA as a visitor and how to give birth in the USA the right and legal way – being upfront, paying all bills etc. We shared real-life success stories of our clients who had done it right and for the more doubtful clients, we referred them to our past clients for a phone chat to clarify any concerns they would not say to us. Only after the prospective client was convinced of our authenticity and ready to do things the right way, would we let them sign up for our service.

Give us one word that people might use to describe you.


What milestone do you hope Deluxe Childbirth Services will have surpassed one year from now?

In our 4 years since launch, we have worked with over 200 parents to give birth in the USA the right way; with a majority of them resident in Africa and a few resident in the UK, Saudi Arabia, Dubai and India. Thus, in the next one year, my goal is to see Deluxe Childbirth Services being more global and serving more clients from more countries of the world.

How has Project Eve helped you and orDeluxe Childbirth Services?

The information and articles have been truly a blessing. It feels like learning on steroids!! The articles on business growth coupled with the tips on how to balance other aspects of life as a woman make it feel so complete and total…really specially designed for me!

Give us an insider tip that relates to your industry or the startup story for Deluxe Childbirth Services

You can have your baby in the US without making mistakes that will deny you entry into the US now or after the baby is born. You just need to be upfront about your intentions, have all your medical and accommodation logistics sorted and show proof of ties to your country of residence as well as ability to pay all your medical bills yourself.

The 411 on Deluxe Childbirth Services:

Company Name: Deluxe Childbirth Services
Deluxe Childbirth Services was founded in:
Deluxe Childbirth Services is located in:
Lagos Nigeria and San Diego USA
Follow Deluxe Childbirth Services on social media here:

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