What does Empower Fitness do? Tell us about your entrepreneurial product or service.
Our goal at Empower Fitness is to inspire women to live fit and active lifestyles. We make easy-to-use workout gear to help women feel good about their bodies and themselves in a fun, fashionable and fabulous way. We believe working out shouldn’t feel like something you have to get done, but instead something you look forward to doing.
What inspired you to launch Empower Fitness?
We saw a need for exercise products and programming designed exclusively for the needs and desires of women who simply want to feel better in their skin, look better in their clothes and feel a little brighter in their brains. We started Empower Fitness because we saw a gap between the idealized woman and the woman who juggles everything between working, family life and living a healthy lifestyle. I was one of those women wearing the many different hats so with my husband, we co-founded Empower Fitness to provide easy and fun fitness solutions for a community of real women.
What problem does Empower Fitness solve?
We provide unique fitness products and workout routines to help women reach their fitness goals. Our main inspiration for starting Empower Fitness is the challenge of wanting to be active and healthy while having a busy schedule. Our products join together fun, unintimidating equipment, youthful movements and efficient workouts that are less of a chore and more of an experience so women can look forward to getting moving as part of their every-day lives. Also, many Empower products are designed specifically with unique shapes and features scientifically proven to help increase results compared to similar, traditionally designed fitness equipment.
What has been your biggest challenge starting Empower Fitness and how are you working to overcome it?
Some people feel that by focusing exclusively on women we are missing half the population. From our experience, we know that women are drawn to products and programming designed for them with their needs and fitness goals in mind. We fully embrace this and are dedicated to providing resources and fitness solutions for a community of real women and making sure that audience is engaged.
Give us one word that people might use to describe you.
What milestone do you hope Empower Fitness will have surpassed one year from now?
500,000 social media followers. Our community is important to us and our goal is to create an environment with like-minded women that is welcoming and inspiring. We want to be a motivational resource while learning as much from our community as we’re sharing with them.
How has Project Eve helped you and orEmpower Fitness?
It has helped me share my story and passion for inspiring women to live a healthy and active lifestyle as well as being a female entrepreneur. Hopefully my story will ignite a spark in other young entrepreneurs!
Give us an insider tip that relates to your industry or the startup story for Empower Fitness
Trying to make drastic lifestyle changes all at once usually leads to failure. Baby steps are the key to making lasting healthy lifestyle changes.
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