Startup Stories: Entourage Clothing & Gifts

Katie Nichols

What does Entourage Clothing & Gifts do? Tell us about your entrepreneurial product or service.

Entourage Clothing is about providing shoppers with a welcoming and elegant experience without the expensive price tag. With eight brick-and-mortar locations and a booming online presence, we try to make shopping as convenient and easy as possible for our customers!

What inspired you to launch Entourage Clothing & Gifts?

I lived in Athens, Georgia and there were many boutiques in town, but as a recent college graduate, my budget wouldn’t allow me to shop in them. I wanted to get that boutique experience, but without the high-end price tag. That is when I launched Entourage Clothing in 2008 and held firm to our concept of offering everything for under $42, all while maintaining exceptional customer service. Eight years later, I think Entourage still fills that same niche.

What problem does Entourage Clothing & Gifts solve?

Not only do we strive to provide affordable fashion, but our mission is to make every woman that walks through the door or shops online, feel as confident and beautiful as she can be. We love to help our clients express themselves and tell this story through the art of clothing and style.

What has been your biggest challenge starting Entourage Clothing & Gifts and how are you working to overcome it?

With eight stores in various states, it can be challenging for our stores to feel connected to our corporate office. In order to combat this and keep the same small-boutique feel, we strive for open communication and encourage feedback from all of our managers and associates so that they feel empowered and supported.

Give us one word that people might use to describe you.


What milestone do you hope Entourage Clothing & Gifts will have surpassed one year from now?

If we introduce more clients to the Entourage Clothing brand and retain more top-tier employees than we did the year before, I would consider 2016 to be a success!

How has Project Eve helped you and orEntourage Clothing & Gifts?

We are motivated by the empowering success stories showcased on Project Eve.

Give us an insider tip that relates to your industry or the startup story for Entourage Clothing & Gifts

A lot of designer brands use the same vendors as we do, but they replace labels and charge 20 times the price. Some of the same jewelry that we sell can be found at large, upscale department stores with an extra zero or two added onto the price.

The 411 on Entourage Clothing & Gifts:

Company Name: Entourage Clothing & Gifts
Entourage Clothing & Gifts was founded in:
Entourage Clothing & Gifts is located in:
Athens, Georgia
Follow Entourage Clothing & Gifts on social media here:

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