Startup Stories: FLOW Office Wisdom – Helping Do-Gooders Do More Good


Tell us about your entrepreneurial product or service.
FLOW Office Wisdom is a business with a cause. We provide administrative and business support to small business, Not-for-profits and solopreneurs both virtually and person-person, depending on location and the client’s desire. We know there are aspects of running a business that are a struggle, or just plain draining to many people. We are a team of women, who collectively have experience in all aspects of business administration. We love to get involved in the little details, and day to day necessities that are undesirable to many organizations and small business owners.
The best part is that when you use our services and allow us to make a difference in your world, you actually make a difference too. 10% of FLOW’s revenue is redirected into social projects. Currently those funds are going to The Hunger Project Canada, and in the future that reach will be even greater.

What inspired you to launch your business idea?
We saw so many women stuck in jobs that didn’t allow them to use their gifts, didn’t provide appropriate life balance, and were more stress than help. We saw many incredibly gifted individuals unable to find work at all.
In the midst of all of this we noticed that many people who go into a business based on a desire to fulfill a dream, live out their passion, or do some good in this world aren’t able to meet their goals because they get bogged down by the annoying but necessary tasks that need to be accomplished in order for their business to succeed. Why not pair under/unemployed women with administrative gifts, and passionate but drained business owners together? Doesn’t that seem like a win-win situation? We think so. All of the team members we have brought on board have a huge heart for the hurting and vulnerable people of this world, so going the route of social entrepreneurship was never even a question. We knew that was where we were supposed to take FLOW.

What problem does your business or organization solve?
We solve the problem of solopreneurs, not-for-profits and small business folk suffering burnout and plummeting confidence because of an inability to keep up with the administrative requirements of maintaining a successful business.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Our most substantial struggle to date has been finding the confidence to charge what our services are worth. While we know that this is necessary for building credibility as well as ensuring sustainability, it was difficult for us to come to a point of comfort with our rates. We came to that place by working with a business coach, reviewing our successes, and keeping focused on our vision – what we are working for. We also found a bit of a challenge in gaining clients from beyond our local networks and community. We have begun to work through this by taking part in offers such as this one by Project Eve, engaging in social media, and creating an indiegogo campaign.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Reading stories about other inspiring women in the business world is always very encouraging. As well, there are many interesting and educational articles relating to business itself, as well as pieces relating to life balance. The community that Project Eve has created is fantastic. There is seemingly endless potential for connection and relationship building with other like-minded individuals who understand the challenges of entrepreneurship. These are all much appreciated.

Give us an insider tip that relates to your industry or startup story.
Do as much thinking for your clients as you can. They have little time to think ahead and keep on top of the latest information. They often don’t know what to think about or plan for. Be proactive and serve their best interest.

Company: FLOW Office Wisdom


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