Startup Stories: Helping brands and companies communicate more effectively

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Tell us about your entrepreneurial product or service.
I’ve been working building, growing and sustaining other people’s companies (and dreams) since 1987, when I held a worker’s permit in my eager, little hand. I’d been freelancing as a writer since 2004 when one of my clients asked me if I could help them out with some project management. Another client wondered if I could help them with their website. Along the way, many asked for marketing advice. I spoke to a lecture hall filled with college students about social media marketing. All the while, the agency I worked for was suffering through a hard-hitting economic crisis. Companies were letting go of entire marketing and creative departments. But they still needed the work done. Enter Beth.

What inspired you to launch your business idea?
I had always thought that my job description defined me. That I was only good for the skills I used in my current position. It turns out that I’d learned an awful lot over the course of 20 years. And as the agency’s business slowed immeasurably, my own freelance gig was taking off. It was then that I realized that maybe I could do it on my own.

What problem does your business or organization solve?
In a nutshell, I help brands and companies communicate more effectively. Whether that’s via their website, print or online ads, training materials, newsletters… all forms of written communication. I also help them define their marketing strategy. Who is their audience? What is their core objective? And how can we get consumers talking/participating/signing up/buying?

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My greatest challenge has been managing my time between client (paying) work and overhead business tasks. In the beginning, the set-up and day-to-day management can feel very overwhelming. I found that I would spend my entire morning creating templates, working on my website, writing blogs, invoicing, etc. At the end of the month, it feels as though you’ve put in 1,000 hours, but only a small portion of those are “real” billable hours. It takes discipline to set time frames and limits on those things that no one is paying you to do, but that must be done.

Give us one word that people might use to describe you.
Engaged

How has Project Eve helped you and/or your business?
Every single blog I’ve read from Project Eve has been helpful to me in some way. Now, when I see a Project Eve tweet, I automatically click because I KNOW I’ll get something out of it I can use.

Give us an insider tip that relates to your industry or startup story.
The right words really do make a difference. Regardless of what medium you use to communicate with clients, customers and/or employees, keep it simple, straightforward, and engaging!

Company: Beth M. Wood, LLC

Website:

Follow my organization on social media here:
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LinkedIn/Beth M Wood
Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 350,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!

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