Tell us about your entrepreneurial product or service.
Keri’s Kures is a natural medicine company focusing on simplicity, effectiveness, and taste. With a large emphasis on education, Keri’s Kures exists to help people move from potentially dangerous pharmaceuticals to safe, natural alternatives that actually taste good.
So far Keri’s Kures offers delicious concoctions in tea form only, but I am constantly experimenting to create new forms of tasty natural medicines.
What inspired you to launch your business idea?
I developed a passion for natural medicine when I learned about it as an alternative to the dangerous medicines for ADHD. I spent the following ten years learning more and more about alternative medicines and concocting teas to meet the needs of my friends and family.
After years of working in a high-stress managerial job with long hours, I found myself unexpectedly unemployed. I decided to take this as my opportunity to turn my passion into an enterprise and a chance to educate the masses about the awesome powers of natural medicine.
What problem does your business or organization solve?
Too often people turn to costly pharmaceutical medicines with side effects and dangerous interactions when much safer and less expensive alternatives exist. Keri’s Kures helps to educate people about natural medicine and provides them with delicious options to meet their needs.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I started this company with $400 and was determined to make it financially self-sustaining. My biggest challenge has been making careful financial choices that still allow room for growth. I network with other start-up entrepreneurs and listen closely to the needs and ideas of my clients, which keeps me growing responsibly.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
I’m new to Project Eve, but it seems to be a wonderful resource for a woman like me. I miss the community of working with others in a company, it seems Eve will help fill this void.
Give us an insider tip that relates to your industry or startup story.
The safest, and often most effective, natural medicines are herbs you use in every day cooking such as rosemary, thyme, and cinnamon.
Company: Keri’s Kures
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