Startup Stories: Khia Jackson and The J+AM Group

I Get to Do Me; I WIN!

Tell us about your entrepreneurial product or service.
My company is divided in two tiers that support one another:

The Jam Group: is a design/ branding firm ( government projects or privately owned companies that close 10 million a year or more)

The Jam Network: provides affordable brand resources to individuals or small businesses

What inspired you to launch your business idea?
My love for design. My realization that there are millions of great ideas and products out there without the means to navigate in a way that reaches their audience

What problem does your business or organization solve?
The J+AM Group makes innovation, and brand positioning through design that helps businesses speak in their authentic voice in a way that reaches their audience

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My biggest challenge for starting my company is letting go of the safety net and putting my all into what i do and what I love. The fear will overtake every now and again but I solve this by reminding myself that there is simply no other way to live but on my own terms!

My biggest challenge for “The Network’ has been getting small businesses to understand the financial benefits to investing in their brand. And the need for it to be consistent. I have written documents and I’m currently writing an ebook to help educate the small business person, as well as I intend to become a guest blogger with Project Eve :-)

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I love the articles that I read and see that are geared towards women. We do things differently. Its great to hear from other successful women in a voice that fades away the pressure of the voices of a male-dominated industry.

Give us an insider tip that relates to your industry or startup story.
In branded design ‘Consistency is Key’. I can’t stress that enough. Once you’ve found your voice don’t start speaking in falsetto or baritone. Stay they same or your audience will start thinking you’re schizophrenic.

Too many fantastic ideas have been waylaid by god-awful presentation because it’s the very last thing most business people think of.

Company: The J+AM Group / The J+AM Network


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