Startup Stories: KidMastermind

KidMastermind - "Spend quality time with your child through playful education."

Tell us about your entrepreneurial product or service.
KidMastermind is cloud platform creating awesome educational tools for parents on mobile devices with idea: “Spend quality time with your child through playful education.”

As platform we provide opportunities to different professionals to create educational tools. It could be teachers, moms or dads photographers, moderators and developers. Being passioned about their job and having for example some circumstances in life, they could join us, work from home and create quality products.

All these different products transform for parent into ready-to-fly programs, that are based on parent’s possibilities (like time) and goals (educational approach. for example, like montessori) and also on child’s age and current educational level.
One more feature – it is all on mobile devices and could be used everywhere and anytime. And it is so valuable to get certificate teacher feedback from the cloud.

What we have now:
– iPhone app KidMastermind University for Parents with step-by-step educational programs (developing skills, progress included) for child (1-5) with educational coach support.
– iPad games for children age 1-5 that develop exact skills and have inner progress.

What inspired you to launch your business idea?
When my son was born I realised that I have no instructions what to do with him. I started to read books, chat on blogs, hired educator for me to develop my son. All these researches took ton of time. But I wanted to spend time with my son, than just reading.

Actually it pushed me to start doing something easy to use for modern busy parents, tailored just for their needs and on mobile devices. It grows to KidMastermind.

What problem does your business or organization solve?
Nowadays active busy parents have luck of possibility to spend perceived time with their little children. But they want to spend quality time together, to tighten family bonds and to achieve high results. What they get mostly from the market – parenting books as source of information (books are not personalised and request lots of time for search); TV (child mostly waist time alone) and educational apps for tablet (not obvious what skills does it develop).
We propose solution that saves their time, help them spend quality time with children together and achieve high educational results for children.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
First to stop dreaming and start doing. And be responsible for quality of the products you are developing.
Also to manage big team including mobile developers. So I even tried make code to understand details. But the most challenge for me now to make idea of playing with kids trendy!

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
To let more people know about my business and challenge, believe in their potential and left their fears.

Give us an insider tip that relates to your industry or startup story.
Not IQ tests impact on child success in future, but parent-child connection. Only parents role and involvement in communication and play with child forms self-confidence. And it is straight way to success!

Company: KidMastermind


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