Startup Stories: Lisa Reed Fitness

September 2013 issue of Muscle & Fitness Magazine

Tell us about your entrepreneurial product or service.
I am the owner of Lisa Reed Fitness. LLC an in-home personal training, boot camp, group training, weight loss and nutrition company. We have a team of trainers that not only do in-homepersonal training, but we develop personalized fitness and nutrition programs with YouTube workouts and individualized plans. I also have a new high intensity circuit training DVD “Get Reed-iculoulsy Fit in 7 Minutes” Please visit my website
and see all the other programs we offer from Bride to Be Fit, Mom to Be Fit,
Senior Fitness, Kids Fitness, to Elite Athletes!

What inspired you to launch your business idea?
When medical experts told me I would have to change professions due to health. My passion was fitness and there was no way I was going to choose anything but making a difference in other peoples lives! I just had to get myself back first!
Please read my story here:Lisa is a world-renowned fitness expert, trainer, educator and motivator.

A certified strength and conditioning specialist (CSCS), Lisa is also club coach, certified by the United States Weightlifting Association(USAW), TRX, Healthy Moms, and (HKC) Hard Style Kettlebells.

Lisa is the News Channel 8 ABC DC fitness expert and appears regularly on TV and radio programs such as WTOP, ESPN radio, Sports Talk Live with Glenn Harris, Let’s Talk Live, and the Pet Show.

She has also been featured as an editor, model and athlete for sport nutrition and strength/conditioning for Muscle & Fitness, Muscle and Fitness Hers, Oxygen and Flex magazines.

Lisa’s fitness career began as a young child. At age 8, she won a local pull-up contest, and at age 15, she left her home in Saratoga Springs, NY to train with her gymnastic coach, who was known as the best in the state. Her efforts paid off, and she was awarded a gymnastics scholarship to Radford University.

Lisa’s powerful struggle with adversity also began at an early age. Her junior year in high school, she tore her anterior cruciate ligament, yet went on to place second in Division II Nationals her senior year. Right before her freshman year in college, Lisa broke her arm and had to have a bone graft from hip to arm. Through sheer will and hard work, Lisa recovered. By January, she competed for the gymnastics team and was named All-American on balance beam. Lisa went on to become the assistant coach of her team and graduated with a Bachelor in Science, Major in Exercise Science and minor in Psychology.

The summer before graduate school, Lisa volunteered at the University of Maryland strength and conditioning department, assisting with the football, men’s and women’s soccer and women’s basketball. Lisa was then recruited to attend Illinois State University as a graduate assistant in charge of Women’s Swimming & Diving, Gymnastics, and assisting with Football, and Women’s Volleyball. She implemented nutrition in to the athletic department and completed her thesis on the Effects of Creatine Monohydrate on Skeletal Muscle and Human Performance. Graduating with a Master of Science degree, Lisa was recruited to be the strength and conditioning coach at the United States Naval Academy – the first woman ever to hold this position.

At the United States Naval Academy, Lisa worked with many teams, from football, women’s basketball to rugby. Lisa loved working with the Midshipmen, but another opportunity presenting itself, the University of Florida.

Lisa went on to become the University of Florida Strength & Conditioning Coordinator, directing one hundred athletes in Women’s Volleyball, Gymnastics, Women’s Tennis, Women’s Track and Field, Women’s Golf, and Men’s and Women’s Diving. Many of the athletes who she coached have moved on to play professional sports and continue to be in contact with her to this day.

After working with some of the nation’s top athletes, Lisa was recruited by Pat Etchberry to work with tennis icon, Monica Seles. Lisa lived with her as her private personal trainer, which included performance coaching, strength and conditioning and nutrition on the WTA Circuit and at home. While working with Lisa, Seles posted a 75-18 record in WTA Tour events, winning five titles and reaching the final of three other events. Seles also posted wins over Serena Williams, Jennifer Capriati, Martina Hingis during this period.

While devoting herself as a coach, Lisa also strived to meet her own fitness goals. In 1999 Lisa was crowned USA Nationals Fitness Champion. She won the Florida Fitness America, NPC Mid-Florida Fitness Classic, NPC Jan Tana Fitness Classic, and in 1999 was crowned USA Nationals Fitness Champion earning professional IFBB status. Lisa placed second at the IFBB Atlantic States Fitness Championship, qualified to the IFBB Fitness Olympia, the Arnold Classic and was ranked 9th in the world.

Then in 2006 – Lisa’s world fell apart. An unforeseen complication from knee surgery almost destroyed her career. Unexpected family losses brought her down even further. Lisa went from being on top world to not able to climb a single flight of stairs.

The doctors advised her to give up and switch careers.

During her darkest moments, Lisa posted affirmations on her wall like this one:

“Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your values. Keep your values positive because your values become your destiny.”

Lisa chose to live by these words – and little by little she got stronger and stronger. With daily inspirational quotes, physical therapy, eating well and the determined desire to get better, Lisa worked to getting her body back. Armed with new strength, Lisa was determined more than ever to share her experience with adversity and help others overcome their life and fitness obstacles.

In 2009, Lisa fulfilled her dream and started Lisa Reed Fitness. With her team of qualified personal trainers, Lisa helps people of all levels and backgrounds reach their personal fitness potential. How? By inspiring them to maintaining a positive outlook and showing them how to take small manageable steps forward.

Determined to get her fitness message out to as many people as possible, Lisa just launched her new circuit training workout DVD, “Get Reed-iculously Fit in Seven Minutes.” With her new DVD, personal trainer to several clients, team leader for her trainers, being the DC fitness expert on radio and TV, in the middle of writing her first book and preparing for more TV programs, Lisa lives her passion in making positive differences in the lives of others.

It’s been a long road since her early days as a gymnast. Lisa just turned 40 and is in the best shape of her life. Best of all, she is doing what she loves -– helping others achieve a healthy spirit of strength, courage, and confidence from the inside out.

What problem does your business or organization solve?
Transforming peoples minds, bodies and spirit to live a healthy and fit lifestyle!

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Being a sole owner and learining as I go! It’s hard work, and thankfully I love it! Always learning! :)

Give us one word that people might use to describe you.
Lisa is a high energy friend with an outgoing personality who loves to inspire, motivate and educate others to eat well and exercise. With a kind heart and full of passion for what she does, her enthusiasm for life is contagious.

How has Project Eve helped you and/or your business?
I love to read entrepreneurial business advice!!!!! I am always learning!

Give us an insider tip that relates to your industry or startup story.
Every little bit counts! Exercise and eating well is about making the small changes day in and day out. With an optimistic attitude and fitting in the small workouts and eating clean, you can transform your life with your mind and body from the inside-out!

Company: Lisa Reed Fitness, LLC


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