Startup Stories: Maxxable – In place of a case

Maxxable - In place of a Case!

Tell us about your entrepreneurial product or service.
Maxxable is a custom phone clip that allows you to hold onto your phone without the fear of dropping it. It is designed to be used in place of a case.
Maxxable is a clip that attaches to your phone that allows you to hold your phone securely while walking, running, in crowds, anywhere. No longer is a death grip required to hold your phone. There is a set of finger rings that are attached to a clip that slide onto your fingers. It rotates 360 degrees and can be used by anyone. Ideal for anyone who may have grip issues or just wants to protect their phone from being dropped or taken from their hand. When not in use, fold the rings down to stay flat for easy pocket or purse storage.

There are clips to fit most of the top 12 selling phones. Maxxable allows you to appreciate the design of the phone without covering it. It is smooth, sleek and clean. No messy adhesives are needed and it can be taken on and off although truly designed to be left on. Maxxable comes fully assembled and ready to use. Maxxable is 100% made and assembled in the USA.

Check out the website –

What inspired you to launch your business idea?
I have always wanted to be an inventor of an item that people will use and need even if they didn’t realize it. I had an “ah ha” moment on the train .. One day, while fumbling with bags, a coffee cup and phone on the train to work, I thought why wasn’t there something that allowed me to keep the phone in the palm of my hand so that I could use it without having to hold it like a claw. I looked around me and realized EVERYONE had the very same problem. People were balancing their items on their laps all for the sake of holding on and using their smartphone. I’ve watched people drop their phones while walking, moving through crowds, while in line at stores, on the train, anywhere and everywhere. When they drop their phone there is always that gasp and thought…. * Is it broken? * Did the battery cover fly off ? * Has the screen cracked ? * Did my earphones save the day and prevent the fall ? It’s a sinking feeling.. you’ve spent a lot of money on your phone. It’s your lifeline – all your music, friends, pics and contacts are on that one device. No one wants to drop or break their phone so I set out to invent a device that would attach to the phone and allow people to hold onto it easily and securely. My device is slim, and doesn’t require any adhesive so your phone won’t get messy.

What problem does your business or organization solve?
My device allows people to safely hold their phone in all activities and without worry. It keeps you phone in your hand where it belongs.
Most phones are dropped when your grip lessens.. Maxxable doesn’t require you to grip anything. Just slip the rings over your fingers.

SquareTrades Smartphone Accident Survey indicates that American’s spent over $5.9 B on damaged iPhones in 2012 alone. Maxxable wil definitely help you avoid becoming part of that statistic.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I have 2 competing top challenges –
1) educating people about how this device works, differs from cases and why they might need it and;
2) just getting customers and sales. The educational item seems easier as I am getting more comfortable talking to strangers about their phones and showing them my clip.

The 2nd item is much more challenging and one that I am just beginning to tackle.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I expect Project Eve to help me spread the word about my product so that people don’t become part of a statistic in either stolen phones or broken phones.

Give us an insider tip that relates to your industry or startup story.
Be careful when you use your phone in large crowds as according to, in their study of stolen or lost devices, every minute there are 113 cellphones missing or stolen.

Company: Maxxable


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