Startup Stories: Meet the Badass of Communication and PR: Susan Young

Meet the Badass of Communication and PR: Susan Young
Meet the Badass of Communication and PR: Susan Young

Tell us about your product or service.

I work with organizations that want to use social media and PR to increase their visibility, credibility, and revenues.

This includes consulting and coaching on content development, curation, blogging, strategic communication, newswriting, and crisis communication.

In addition, I am certified in Neurolinguistic Programming (NLP). I speak at conferences and meetings on sales, reading body language, building rapport and self-confidence.

What inspired you to launch your business?
I was working for a nonprofit when people started asking if they could hire me to do their PR. I knew my experience in news, state government, and nonprofits provided me with a solid foundation that most PR people didn’t have.

I’ve always been very motivated and focused and decided it was time to hang out my shingle. That was in 2000. I haven’t looked back since that time.

What problem does your business or organization solve?
My experience as an award-winning radio news reporter and news director has provided me with a firsthand understanding of what is newsworthy, how to pitch relevant stories, breaking news, and crisis communications. Having “been in the trenches” helps clients in crafting their messages, telling their stories, and having the confidence to pitch ideas to players in traditional and social media.

News is about people and people have great stories. I help individuals and businesses uncover their stories.

People tell me all the time, “We’re the best kept secret.” My response: “You don’t want to be a secret. It’s time to let the cat out of the bag.”

What has been your biggest challenge and how are you working to overcome it?
One of my children has had serious problems which has turned my family upside down. We have been working through this for the last five years. With challenges at home and the economic downturn, I have remained committed to not only staying afloat, but growing my company. I will never give up on my child. And I will never give up on myself. “Stay with it.”

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve is a wonderful reminder that women have much to offer one another as we are all learning, balancing, stumbling, and growing.

Give us an insider tip that relates to your industry.
Today, everyone has a press pass. We all have the ability to tell our own stories. Businesses no longer have to depend on trained journalists to get publicity. Entrepreneurs and organizations who are willing to use various social platforms to help others solve problems are the ones who will be successful. Understanding who your target audience is and how they consume information is essential.

Company: Get in Front Communications, Inc.




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