Tell us about your entrepreneurial product or service.
Modern Graffiti Marketing Group, based in Chicago, IL, is a lifestyle marketing agency with an experiential approach to marketing, branding, social media for brands and businesses with a goal to change the face of their industry. Modern Graffiti was born from the interest in consumer experiences with brands and businesses in the lifestyle industries such as Arts & Entertainment, Food & Beverage, Fashion, Retail, Health & Wellness, and more. The Modern Graffiti team, known as #TeamMG combines a multitude to experiences and backgrounds to provide clients with a personalized approach to marketing their business. While we work with a diverse group of partners, many of Modern Graffiti’s clients are entrepreneurs, women and mothers.
What inspired you to launch your business idea?
I loved the work that I was doing in my career but couldn’t find the right environment in which to do it, or find the right synergy with those around me. Working in a variety of industries, I began to see great brands go unnoticed simply because they didn’t have the resources to afford a marketing service provider, or they had a desire to learn about marketing but just needed some coaching. I too had entrepreneurial aspirations and left the corporate sector to work with businesses that inspired me and influenced my every day life.
What problem does your business or organization solve?
There are plenty of great brands out there that offer unique and valuable products or services. The issue is that those brands don’t always know how or have the resources to reach their audience or make the most memorable impact. Modern Graffiti approaches client objectives with a goal to innovate the marketing of their products and services. We re-imagine how marketing can change how people think and drive behavior – all from a genuine, real world perspective. Time and money are often a factor for these brands as well and that’s why we offer a flexible service model that enables the ability to choose only what they need or want. No over-selling and under-delivering.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
One of the most prominent challenges we face is managing multiple facets and ensuring that all are successful. There is a need to deliver on the outcomes we plan with clients and ensure that the Modern Graffiti brand is moving forward and growing as well. We are working to overcome it by staying committed and focused on achieving client objectives. Doing so serves as marketing for the business. Clients have and continue to refer others they know so it has become a win-win.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
Project Eve offers a wealth of resources and potential partners that are beneficial as we develop as a marketing firm. We have also begun to build a network outside of our geographic area to expand our reach and support.
Give us an insider tip that relates to your industry or startup story.
There is no perfect way to be an entrepreneur. While starting or managing a business does require strategy and all of those important business-y things, all businesses come from a creative place. Don’t be afraid to let your creative side hold the reigns for a bit. If you have a strong business mind it will naturally back up the creative path. Your creative side may just forge a path you would have otherwise missed.
Company: Modern Graffiti Marketing Group
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