Tell us about your entrepreneurial product or service.
Happy Fix™ is a positive lifestyle brand shared via products and social media bringing people joy and confidence to achieve their goals. We want to be a continual reminder to people that positive thinking can improve their lives and that happy feels good.
What inspired you to launch your business idea?
Happy Fix™ evolved from a desire to be in control of my own destiny and do something positive in people’s lives. In 2012, our family launched OBX Outfitters apparel in the hopes of sharing the joy of the Outer Banks with like-minded individuals across the country. We sold shirts online, at events, and in some retail outlets in North Carolina’s Outer Banks, but at the end of 2013 I realized that if I was going to connect with the greatest number of people and offer what I can to positively impact their lives I would need something more global and less regional. Enter Happy Fix™. We launched in February of 2014.
What problem does your business or organization solve?
The concept behind Happy Fix™ is that you are not limited by temporary situations. You are in control of your emotions, your reactions to events and to a large extent your future. Happy Fix™ is a reminder that when something goes wrong, many times it is your power to fix it by greeting negative situations with a positive reaction. At worst, you neutralize it and, in most cases, change its course.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Our biggest challenge currently is increasing our brand recognition and converting that to sales. People really like the concept. We need to increase our visibility and reach. We also working toward adding new products to our Happy Fix™ line.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
I am new to this community but I love the variety and the abundance of resources available on this site. I’m also looking forward to connecting with other entrepreneurs to share ideas.
Give us an insider tip that relates to your industry or startup story.
I think that this tip relates to any industry you are in. Be your authentic self. I blog a couple of times a week and try to make sure that I live the tips that I put in my blog posts. If I’m not walking the walk, how can I expect others to do it?
Company: Happy Fix, Inc.
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