Startup Stories: Necessity Led to a Woman’s Invention

Startup Stories: Necessity Led to a Woman's Invention

Tell us about your product or service.
swiggies are the only wrist water bottles in the world. There is an adult and a kids version and they come in several colors. They were a NASDAQ product of the year semi finalist and are sold in over 20 countries. swiggies are BPA-free and have been approved by Child Safe International. They also won the Toyman award and Creative Child magazine award for innovation and quality.

What inspired you to launch your business?
I literally passed out from dehydration while out running in the summer heat. I wanted a way to carry water hands-free and there was nothing like it on the market.

What problem does your business or organization solve?
The product solves the problem of hands-free hydration while exercising. It is also a very unique promotional product.

What has been your biggest challenge and how are you working to overcome it?
Cash flow is always a problem for a product based business. One way I work around it is by selling mostly in the promotional products industry. You have to pay 50% upfront and 50% on delivery, whether you’re Coca Cola or a small mom and pop, because the bottles will have your customized logo on them and can’t be resold.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I am constantly retweeting your advice. The volume of info you have is amazing.

Give us an insider tip that relates to your industry.
Never start by thinking you’re going to sell to Walmart or the other big companies. Build your business up first and let them come to you. It puts you in a position of strength and helps the retailer by building up demand first.

Company: HydroSport


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Project Eve is compiling the largest archive of female founders’ startup stories in the world to motivate women to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities.  Please share your Startup Story today. All published content will be syndicated to over 300,000 friends, fans and followers. Project Eve welcomes submissions of original or republished content, stories. For more information, please refer to our Content Submissions Guidelines.


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