Startup Stories: New Outfit Project

Tell us about your entrepreneurial product or service.
The New Outfit Project is the place to go when you need new clothes that make a complete outfit. We will help you find an outfit that fits your style, not just random clothes!

What inspired you to launch your business idea?
I kept seeing my friends trying to shop online and not finding what they liked. I was also very aware of my own shopping behavior and how it was easy to buy individual pieces, but still struggled to put the outfit together.

What problem does your business or organization solve?
It helps shoppers find their style and put outfits together to lead a more stylish life.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Doing it alone! So far it is just me trying to do it all: coding, social media, developing content, etc. It is tough to wear so many hats. I would love to have someone to share the burden, but so far my attempts have failed.

I am attending a lot of startup and developer meet-ups to try and find a great developer to become a co-founder.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I have just learned about Proejct Eve and have read some really great articles on social media for small business. I am looking forward to learning more.

Give us an insider tip that relates to your industry or startup story.
Fashion insiders are getting fed up with the fake street style bloggers trying to get attention by wearing over the top expensive clothes and hiring a photographer to take pictures of them in front of events as they were being “discovered” – not classy!

Company: The New Outfit Project


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