Startup Stories: OctoDesign

Creating successful marketing and advertising strategies using graphic design and strong brand development.

Tell us about your entrepreneurial product or service.
Octo specializes in defining and/or redefining a company’s image. We design logos and brand identities, websites, print materials and large format graphics. Octo is a mid sized marketing and advertising group which specializes in graphic design.

What inspired you to launch your business idea?
I was inspired by my father who ran radio stations back in the 1970’s. I loved listening to many of the advertising campaigns which were being aired at the time and knew I would be good at creating the visual perceptions, voice and messaging needed to sell a product or service. I was good at it, was able to make money with it and feel blessed everyday that what I love is what I do.

What problem does your business or organization solve?
Octo Design Group is able to strategically define, re-define, position or re-position any company or organization so it is seen and heard within the marketplace needed to create sales and awareness. We think of ourselves as Pretty Powerful. We create pretty powerful messages that are not just pretty…. they work and yield results!

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Managing expectations. Managing the expectations of our clients as well as our clients managing ours. I find in this fast paced world people are not taking the time to explain what they are looking to accomplish and spend the time needed to reach their goals. Websites, identities and marketing collateral require “discovery” and a well thought out plan. Clients need to be working WITH us. I like to consider Octo an expansion of their team. Internal support is a MUST for a successful product.

Our solution has been to explain our process in detail so everyone involved is informed of the steps needed to be taken as well as the role in which they need to play within the project.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I just joined but it looks like the community and resources will be extremely helpful.

Give us an insider tip that relates to your industry or startup story.
Google searches for key “phrases” and not key “words”. In order to be sure your website is searchable think of all key phrases that may apply. Believe it or not… a good example of one which people forget is… Located in ” “. May people will google… design firm in Philadelphia Pennsylvania. Be sure to list your location!



Follow my organization on social media here:

Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 500,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!


  1. 884070 756825Hello! I merely would like to give a huge thumbs up for the wonderful information youve here on this post. I may possibly be coming back to your weblog for far more soon. 51259

  2. 16769 765305You would endure heaps of different advised organized excursions with various chauffeur driven car experts. Some sort of cope previous attributes and a normally requires a to obtain travel within expense centre, and even checking out the upstate New York. ??????? 373313

  3. 603657 171634Greetings! This is my very first comment here so I just wanted to give a quick shout out and let you know I genuinely enjoy reading by way of your weblog posts. Can you recommend any other blogs/websites/forums that deal with exactly the same topics? Thank you so a lot! 796413

  4. 894851 861148You will find some fascinating points in time in this post but I do not know if I see all of them center to heart. Theres some validity but I will take hold opinion until I appear into it further. Amazing post , thanks and we want significantly much more! Added to FeedBurner too 654364

  5. 109004 569529Your talent is really appreciated!! Thank you. You saved me a great deal of frustration. I switched from Joomla to Drupal towards the WordPress platform and Ive fully embraced WordPress. Its so considerably easier and easier to tweak. Anyway, thanks again. Awesome domain! 418029

  6. 170475 271788Your home is valueble for me. Thanks!? This internet page is really a walk-via for all of the data you necessary about this and didn know who to ask. Glimpse proper here, and you l surely uncover it. 309378

  7. What’s up i am kavin, its my first time to commenting anywhere, when i read
    this article i thought i could also make comment due
    to this good article.

  8. I’ve been exploring for a little bit for any high quality articles or blog posts on this
    sort of area . Exploring in Yahoo I finally stumbled upon this web site.
    Reading this information So i’m satisfied to express that I have
    an incredibly excellent uncanny feeling I discovered
    exactly what I needed. I such a lot undoubtedly will make certain to don?t
    put out of your mind this website and provides it a glance on a continuing basis.

  9. It’s perfect time to make some plans for the future and it
    is time to be happy. I’ve read this post and if I could I wish to suggest
    you few interesting things or suggestions. Maybe you can write next articles
    referring to this article. I want to read even more things about it!

  10. 502379 259943Hi there! I merely want to give a huge thumbs up for the good data you could have correct here on this post. I will likely be coming once more to your weblog for more soon. 73023

  11. Thanks a lot for sharing this with all people you actually realize what you are speaking about!

    Bookmarked. Please additionally consult with my web site =).
    We can have a link alternate agreement between us

  12. Hello, Neat post. There is an issue together with your site
    in web explorer, might test this? IE still is the market leader and a huge component to other folks will leave out your excellent
    writing due to this problem.

  13. 789264 324234Sorry for the huge review, but Im actually loving the new Zune, and hope this, as effectively as the exceptional reviews some other individuals have written, will assist you decide if its the proper choice for you. 569107

  14. I’ve read several just right stuff here. Certainly price bookmarking for revisiting. I wonder how so much attempt you place to make any such wonderful informative site.

  15. Hello there, You’ve performed a fantastic job. I will certainly digg it and personally suggest to my friends. I’m confident they’ll be benefited from this website.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.