Startup Stories: PopNod

Stephanie David, Founder and Chief Happiness Officer at PopNod

Tell us about your entrepreneurial product or service.
PopNod combines shopping with giving to empower people to change the world. It is a free social impact community that allows members to receive cashback savings while shopping, and at the same time, easily donate to a cause of their choice.

PopNod offers cashback savings at over 200 large and small online retailers. The stores are carefully handpicked based on popular trends and our members’ interests. In addition, members suggest causes to add to our community – both national and local organizations – such as charities, PTA’s, and church groups.

By providing members with a way to make the smaller “gives” add up to a whole lot more, we empower them to make a broader and deeper social impact in the world. We are all changemakers.

What inspired you to launch your business idea?
If you are like me, I always had good intentions of giving back. However, everyday commitments of going to work, running errands, or spending time with friends and family would make me easily forget. Then I asked myself, why can’t giving back be a part of my everyday routine? Imagine a world where giving back was a part of everyone’s everyday routine – and imagine the impact.

I started The PopNod Movement with the average person in mind – empowering them to change the world by combining shopping with giving. With PopNod, I want to make everyone a changemaker.

What problem does your business or organization solve?
There are a number of deal sites and charitable giving sites out there. However, I found that none truly combine the power of the two – offering shoppers the freedom to shop at any store and automatically donate to any cause of their choice. Shoppers also have the flexibility to set their own donation amounts – they can choose to donate more or less each time they make a purchase. We have made the process simple and accessible for all.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My biggest challenge is working with limited resources and a very small team. I have worked in large corporations for most of my career, where we had experts in every area. Now, I need to be the jack-of-all-trades and trust my own gut instincts. More than ever, I also need to recognize that my own personal and professional network, as well as mentoring relationships, are my extended team. It is ok to ask for help!

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve is always sharing great information and articles that resonate with the challenges and successes of being an entrepreneur or changing your career. I have gone through both experiences! This community is invaluable for connecting like-minded individuals – people who are willing to help or exchange ideas. I always look forward to what’s new on my Twitter feed!

Give us an insider tip that relates to your industry or startup story.
We have found that money does buy happiness – but when you don’t spend it on yourself. A famous TED-talk told me that!

Company: PopNod


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