Startup Stories: SimplyGenie

Pink Puppy Party in a Box from SimplyGenie

Tell us about your entrepreneurial product or service.
SimplyGenie: The Perfect Party Delivered to Your Door. SimplyGenie is an online boutique that sells designer parties in a box and personalized, handmade party decorations.

All our designs have been created by a Children’s Illustrator exclusively for SimplyGenie. We offer unique, personalized birthdays with the convenience of a party package.

What inspired you to launch your business idea?
Planning a party is time consuming, expensive and source of stress. You have to shop endless websites, search for menu ideas and make sure your party lives to the expectations set by Pinterest.

We saw the need of a service to make this process easy so parents wouldn’t stop celebrating a birthday because it was too much work. We wanted parents to be able to throw the perfect party for their children without the stress associated with it.

What problem does your business or organization solve?
SimplyGenie eliminates the need to search endless websites and shop from countless stores; you will never have to worry about figuring out how to string a banner or how to set a buffet table we plan, assemble and deliver the perfect party to your door!

Why SimplyGenie?

– Fully assembled, handcrafted party decorations for that crafty look you love.
– Unique designs that have been created by a Children’s Illustrator so you won’t find them anywhere else.
– Everything you need for your party, including the latest trends in party decor.
– And a party plan to guide you every step of the way!

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Understanding that there is only so much I can do because there are only 24 hours in a day. Time management and focusing on what is urgent and important is the name of the game.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I have been following Project Eve and have been inspired by the spirit of sharing, help and support of it’s community. The articles are of great insight and reading other startup stories is enlightening. Project Eve is a great resource.

Give us an insider tip that relates to your industry or startup story.
It’s not hard to make you party look like a designer party. By adding some special touches you can take an ordinary party to the next level.

– Paper pompoms. They give the party an instant designer look and feel.

-Paper striped straws. Not only are these good for the environment but they make any party instantly adorable.

-Cupcake wrappers. Even if you don’t have cupcake toppers to go with your theme, using cupcake wrappers in colors that complement your theme will give your table a cohesive, put together look.

-Bottle labels. Adding water bottle labels to the bottles at your party makes a big difference and usually has a great impact.

-Banner or Garland. These come in different shapes, sizes and styles. They can be personalized letter banners, tissue poms, tassel garlands or even made out of cupcake liners the point is that when you add a banner or garland to your dessert table it dresses it up and makes it festive.

Company: SimplyGenie LLC


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