Startup Stories: SnapComms

Creating a positive, happy work culture is very important to SnapComms. There are many opportunities to work together as a team and have some fun!

What does SnapComms do? Tell us about your entrepreneurial product or service.

SnapComms is an award-winning company that develops employee communications software that bypasses e-mail to put important messages in front of employees on any device, anywhere. Its portfolio of tools includes ticker bars, desktop alerts, screensavers, quizzes, surveys, RSVP invites, wallpaper and more, all designed to get employee attention and ensure important company messages are read and understood. It has more than 1.3 million paid enterprise users in more than 50 countries.

What inspired you to launch SnapComms?

The company already existed with a different name and with a minimal viable product.

At the time, I was working in a large corporation, and had gained experience in technical sales, marketing and product management. When I initially came across the opportunity, I was very excited as I could see its potential and I knew I would be able to take it much further. It seemed like too good an opportunity to pass up!

I evolved the product, rebranded the business and developed a business plan, which has so far scaled from one customer to over 1.3 million paid enterprise users worldwide.

What problem does SnapComms solve?

There is a myriad of reasons why employees aren’t reading or retaining company communications. There’s a crisis happening right now for internal communicators: information overload, employees finding it increasingly difficult to discern what to read now and what to read later, employees using their own devices, and smaller screens, are just a few of the issues plaguing internal communications these days. Now more than ever – and despite these pressures – there’s a greater need to ensure employees are well informed, for reasons such as compliance. SnapComms tools bypass traditional methods, such as email, to get employee attention, track readership, and ensure important company messages are read.

What has been your biggest challenge starting SnapComms and how are you working to overcome it?

My biggest challenge as an entrepreneur has been to balance family life with work life. I have two school-aged children and they are growing up around the business. It has taken some serious juggling to free up time to be on the business without them missing out too much.

What’s helped me is applying the 80/20 rule. I now know which are my 20% activities that account for my 80% of output and happiness. For example, I am much better now at identifying what is quality time with my children (family movie nights; activities together, etc.), and what activities I can give up to better manage my time (such as driving them to their sport practice and waiting for them to finish). I’ve also learnt to push back on the ubiquitous guilt trips that most working moms put on themselves. I now accept that there simply are not enough hours in the day to be the so-called “perfect mother.” All I can do is try my best.

Give us one word that people might use to describe you.


What milestone do you hope SnapComms will have surpassed one year from now?

We are a customer-funded business from choice (i.e., not Venture Capital funded). The past few years have all been about gaining traction and sufficient revenues, in readiness to scale for major growth.

We are now at that exciting stage where we have sufficient revenues. We also have excellent people in place. And a year from now, we’ll have accelerated that growth – both our headcount and revenues. But something I’ll be keeping a close eye on is ensuring that we maintain the level of A-players, our strong sense of culture, and feeling of engagement. These notoriously become more challenging as a company scales.

How has Project Eve helped you and orSnapComms?

Project Eve is a great resource for women in business in a time when women are still fighting for equality in the workplace. The content that Project Eve generates helps me to feel empowered, inspired, and supported in my work as an entrepreneur and as a mother.

Give us an insider tip that relates to your industry or the startup story for SnapComms

Avoid shiny new object syndrome. Resist jumping in on a new piece of software just because it looks cool or is the “next big thing.”

Really understand your different audiences and their needs before you make a decision. You’re likely to be closest to the issues and best understand the drivers, so be clear on those before choosing channels that meet your internal communication objectives.

The 411 on SnapComms:

Company Name: SnapComms
SnapComms was founded in:
SnapComms is located in:
Auckland, New Zealand
Follow SnapComms on social media here:

Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 500,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!


  1. 770950 862860Aw, this became an incredibly good post. In idea I would like to set up writing like that additionally – taking time and actual effort to produce a great article but what / items I say I procrastinate alot via no indicates appear to get something completed. 627026

  2. 258161 134520Youre so cool! I dont suppose Ive learn something like this before. So very good to search out any person with some exclusive thoughts on this subject. realy thanks for starting this up. this internet site is 1 thing thats wanted on the net, somebody with a bit originality. beneficial job for bringing 1 thing new towards the internet! 492772

  3. “I am not sure where you are getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for wonderful information I was looking for this info for my mission.”

  4. 604492 820470Howdy! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job! 158483

  5. I actually wanted to write down a brief remark to be able to appreciate you for all of the marvelous guides you are posting here. My time intensive internet lookup has now been paid with good quality content to exchange with my good friends. I would declare that most of us website visitors are undeniably fortunate to live in a useful place with very many wonderful people with insightful opinions. I feel extremely happy to have come across the web site and look forward to plenty of more excellent minutes reading here. Thanks once again for all the details.

  6. Attractive part of content. I simply stumbled upon your site and in accession capital to claim that I get actually enjoyed account your blog posts. Any way I will be subscribing to your feeds or even I fulfillment you get admission to persistently quickly.

  7. Hey, I think your site might be having browser compatibility issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, great blog!

  8. Trabajamos con los mejores distribuidores de repuestos de electrodomésticos para conseguir una alta calidad de la reparación a un precio bajo. Reparacion urgente de lavadoras en Alcorcon, servicio técnico ofrecido por la empresa Abeto Hogar S.L., contamos con un servicio urgente de reparacion de lavadoras, todos sabemos el contratiempo que causa que cualquier electrodoméstico se averíe, pero cuando se trata de la lavadora nos parece que la suciedad ha invadido la vivienda y no hay nada en ese momento mas importante que reparar la lavadora.

  9. Disponemos de los mejores precios de Sevilla, precios realmente competitivos, con un servicio completo y adaptado a las últimas tecnologías. Como Servicio Técnico de electrodomésticos, ofrecemos servicio técnico de reparacion de electrodomesticos en Quijorna a domicilio, el que no se tenga que trasladar el electrodomestico a taller barata la reparación y conseguimos que el cliente pueda hacer uso de su electrodoméstico en el menor tiempo posible, casi siempre en el mismo dia.

  10. AEG, Teka, Balay, Bosch, Fagor, Miele, Zanussi, Ariston, Otsein, siemens, indesit, Edesa, Whirpool, Corberó, Newpol, Aspes, Electrolux, firstline, Ecron, amana, Beko, Bru, Candy, Crolls, Goldstar, Ignis, LG, Sauber, Taurus, Sharp. En el Servicio Técnico Siemens en Torrebesses recomendamos que ante una vería de su aparato actúe con cautela, ya que puede empeorar el estado de este y encarecer la reparación. Informamos que no atendemos averías de aparatos en periodo de garantía, no somos servicio técnico oficial Siemens en Torrebesses, sino que ofrecemos nuestros servicios para su reparación. Además, las lavadoras masterClass de Siemens cuentan con la tecnología iQdrive en sus motores.

  11. El Precio, el Coste Límite Anual y el Pago de Sustitución se actualizarán el 1 de enero de cada año en que el contrato esté vigente de acuerdo al IPC, considerado como el valor acumulado real, del periodo de noviembre a noviembre del año anterior a la aplicación de la variación, del Índice de Precios al Consumo General, publicado por el Instituto Nacional de Estadística.

  12. Los logos y marcas de cada servicio técnico expuestos en este website son propiedad de sus titulares y están protegidos por las leyes del copyright, así como nuestros técnicos son especializados en la marca, no siendo el servicio técnico oficial de la misma. Nuestro Servicio Técnico para BOSCH, dispondrá de todos los medios y recursos necesarios, tanto técnicos como humanos, para lograr que todo funcione perfectamente y no tendrá ninguna preocupación referente al uso de sus electrodomésticos. Con una simple llamada de teléfono tendrá a su disposición todo nuestro servicio en tan solo unos minutos.

  13. Nada más verme me dijo que MAURO le había pasado mi informe sobre mi conferencia en la Universidad de HAIER y que él, a su vez, lo había remitido a la cúpula de HAIER, ya que, según me dijo, mi informe ratificaba todo lo que él no se cansaba de repetir a los chinos: la necesidad imperiosa de organizar un almacén de recambios en la fábrica, otro en Europa, y poner los medios para la implantación de una organización importante de Servicios en Europa.

  14. En caso de no haber voluntarios y de que se precise el Servicio de emergencia por solicitud del cliente, la Empresa tendrá la potestad, previa exposición del Jefe correspondiente, de incluir en el Servicio de emergencia al Técnico más idóneo para el caso concreto que se presente. Además reparamos siempre con piezas originales para un mejor resultado y como pensamos en su comodidad, si hay reparación ¡no le cobramos el desplazamiento!

  15. Ponte en contacto con tu distribuidor con Bosch (en el manual de instrucciones, encontrarás más información). Si el problema continua, llama al teléfono del Servicio Posventa que aparece en el manual de instrucciones de tu Indego. Se recomienda dejar una distancia mínima de al menos 1 m entre el cable perimetral y cualquier obstáculo (p. ej., un árbol una valla). No obstante, si eso no ocurre y quedan zonas sin cortar, llama al teléfono del Servicio Posventa que aparece en el manual de instrucciones de tu Indego.

  16. Lo recomendable es que una empresa de reparacion electrodomesticos le revise los electrodomésticos al menos una vez al año preferiblemente antes de la temporada de más uso del electrodoméstico en cuestión. Existen numerosas empresas de reparacion electrodomesticos Madrid , para elegir la más adecuada debe buscar una que este lo más cerca posible de usted para ahorrarse los costes del desplazamiento, visita y otros recargos por la distancia, y por supuesto que le garanticen su trabajo por escrito. Déjese asesorar por los profesionales y sus electrodomésticos le duraran mucho más, con un consumo menor y una eficacia mayor.

  17. Entre los parámetros asociados a la elección de fresas de mecanizado podemos destacar el material, la geometría, el recubrimiento el tipo de refrigeración. Además, no solo destacamos por la oferta de productos y mecanizados a medida, sino también por la certificación de todos los procesos para que tengas más seguridad como usuario.

  18. Por otro lado, en nuestra empresa de mecanizados de Barcelona sabemos que existe el corte separación de las piezas de la barra de metal plástico mediante un segador, esta es la operación que define el decoletaje. Por su capacidad productiva y diversificación de productos desarrolla su actividad para sectores tan reconocidos como la automoción, industria naval, ferroviaria, maquinaria agrícola y climatización industriales, entre otros.


Please enter your comment!
Please enter your name here