Startup Stories: SquareHue, LLC.


What does SquareHue, LLC. do? Tell us about your entrepreneurial product or service.

SquareHue is an online, nail polish subscription service on a mission. Every month our members are surprised with either two or three luxurious, limited edition colors. The brand has set its standards high and delivers a 7-free clean formula, one of the cleanest in the industry, cruelty-free, vegan-friendly and proudly made in the USA.

What inspired you to launch SquareHue, LLC.?

We were moved with compassion as we volunteered to host various cause-based organizations for a large event in Miami. We hosted the likes of charity: water, Feed My Starving Children, Compassion International, Samaritan’s Purse and of course The A21 Campaign. After meeting and interacting with these organizations, we knew something had changed within us. We could not return to our daily work routine and ignore the needs of those suffering in the global landscape.

We quickly realized we could not all quit our jobs and go dig a well in Africa. We have families and kids in school and college. Our positions at work and responsibility for a large number of people made walking out a “non-option”. Willingness was not the problem, logistics was. So, we set out to make a way where there seemed like there was no way. We reasoned that if we could not personally go and fix the problem, we would fund those that were already out there doing the work.

What problem does SquareHue, LLC. solve?

SquareHue curates fabulous nail polish colors to keep it’s members perfectly in style, in season and help ease them out of that same color routine! Automatically, a portion of every order is donated to keep us accountable to what really matters… other people. It’s simple, members get marvelous nail polish delivered to their door and SquareHue gives to organizations dedicated to helping others. Together we can make a significant difference. You get, Hue gives.

What has been your biggest challenge starting SquareHue, LLC. and how are you working to overcome it?

Our biggest challenge has to do with the fact that we began the business on a shoestring budget and have not taken any loans to continue. Our resources are limited which limits our reach in terms of advertising and marketing. We’ve collaborated with many bloggers, friends to get the word out and have seen growth.

Give us one word that people might use to describe you.


What milestone do you hope SquareHue, LLC. will have surpassed one year from now?

In the next year we hope to continue reaching new markets and enlarging our customer base.

How has Project Eve helped you and orSquareHue, LLC.?

Reading your articles inspires us to do more and continue to pursue our goals.

Give us an insider tip that relates to your industry or the startup story for SquareHue, LLC.

It’s easy to become a polishaholic. Give us a try.

The 411 on SquareHue, LLC.:

Company Name: SquareHue, LLC.
SquareHue, LLC. was founded in:
SquareHue, LLC. is located in:

Follow SquareHue, LLC. on social media here:
Instagram – @squarehue, Pinterest –

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