Startup Stories: Starlight Stitches – Innovative Business Model Connecting Family, Community, Quality, and Innovation
Tell us about your entrepreneurial product or service.
Starlight Stitches is a handmade brand of children’s apparel and cloth diapers. We create fun and unique items that are functional, stylish and comfortable.
Our modern cloth diapers are not the same as what your parents and grandparents used. They are a hip and trendy accessory to baby’s wardrobe while still being absorbent, functional, and easy to use.
While we are extremely passionate about providing quality products, it is our business model that is the most exciting to us. We have developed a model that allows our 15 employees to bring their children to work with them to participate in free co-op style childcare. While the adults work and help contribute to their household’s income, their children get to play and learn in a fun and engaging social environment. Our employees no longer need to pay the high costs of daycare for low quality care.
What inspired you to launch your business idea?
The creation of Starlight Stitches came after my twin girls were born. I starting making them cloth diapers and it decided that it would be fun to try to sell some. I didn’t realize at the time the commitment I was making! What started as a hobby quickly grew beyond what I had imagined.
As the demand for Starlight Stitches products grew, my husband and I realized that I would not be able to produce items quick enough from our dining room table ( which worked great as a sewing table but impeded on our desire for sit-down family dinners). We both began to dream about what was possible for Starlight Stitches, for our family, and for our community. One day, we took a LONG drive to try to get our teething twin girls to take a nap. Somewhere out in the desert of New Mexico, our business model was born. We talked about the possibilities, stretching outside of the traditional workplace “box”, and imagined an environment where parents could interact with their children throughout their work day. It just seemed natural, like the way work would have been performed in the “olden days”.
What problem does your business or organization solve?
Starlight Stitches provides quality, handmade items to children in an age of cheap, disposable products. We also provide a way for our 15 employees to contribute to their household’s income without having to send their children off to daycare.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
The biggest challenge for me is balance. I really struggle with taking on too much work and when I am not in balance, the time with my family is what suffers. I have been working diligently on scheduling separate time for work and time for family.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
I am really new to Project Eve but am so inspired by what I have seen and the community that I have the opportunity to join.
Give us an insider tip that relates to your industry or startup story.
When it comes to sewing, the difference between making a fun, pleasurable, project and one that makes you want to rip your hair out really comes down to organization and having the right tools for the job. I really like to keep a small “kit” handy that has all of the tools I might need for the project I am working on. Next to my sewing machine, I make sure to keep a pair of small scissors, a seam ripper, extra needles, extra (threaded) bobbins, a notebook (to record details such as tension settings), a pen, etc.
Company: Starlight Stitches
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