Startup Stories: The Artists Company

Sally Antonacchio Owner/Executive Producer The Artists Company

Tell us about your product or service.
I own one of the most recognized and longest standing production companies in the history of TV Advertising. We have shot some of the most iconic commercials over the years and are poised to expand upon that with web content and our first feature film this year. We shoot commercials, web content, comedy, documentary, beauty and even animation. I represent some of the finest directors in the world and have been certified as a NY State Minority (Women) Owned Business

What inspired you to launch your business?
I had worked for this company for 22 years as the Vice President and in 2012 when the owner suddenly retired I found I didn’t want to retire or work for anyone else and it seemed like the natural thing to do.

What problem does your business or organization solve?
At the basic level we solve problems for a living. We get a concept or a script for a commercial from an ad agency and we figure out how to get the job done for the budget available. We have to produce the job on paper before we even get awarded the job so that we know we can pull of the impossible time after time.

What has been your biggest challenge and how are you working to overcome it?
Keeping overhead as low as possible. I am looking for someone to share our beautiful space in Soho, NY. I am trying to keep the company lean.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
No I didn’t know about it until today.

Give us an insider tip that relates to your industry.
The most important insider tip I can give about the Commercial Production Industry is to always remain nimble, flexible and adaptive. I have seen so many things change about the way we create these amazing 30 second short films over the years. The one thing I’ve learned is that the moment you think you have everything figured out, everything changes. I constantly research, network with other Executive Producers and better myself so that when the next wave of changes comes our way, I’m ready to take them on and lead the pack.

Company: The Artists Company


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