Startup Stories: The Food Guru Story

Startup Stories: The Food Guru Story

Tell us about your entrepreneurial product or service?
Food Guru features food in and out of the home with original video stories, photos, and blog posts.

What inspired you to launch your business idea?
Food Guru is a mother/daughter team. Ariel Sultan, the Video Guru, came up with idea when she was enrolled in a new media class at NYU. Ariel decided to turn her foodie obsession into her final class project by filming short videos on a variety of food trucks in New York City. After the project presentation, the students and professor wanted to know when Ariel was going to release more food videos. On a whim, she posted these videos on YouTube with no website or promotion, and within a few months, they picked up thousands of hits.

Debbie’s true passion and background is creating and implementing marketing plans, strategies, and programs in the food industry. With Debbie winding down her food truck business, she was eager to get back to her marketing roots. Meanwhile, Ariel, a recent graduate from NYU’s Film School, saw the opportunities, trends, and value of creating online video content. With Ariel’s and Debbie’s complementary backgrounds in food, film, and marketing, this mom and daughter team launched Food Guru in 2013.

What problem does your business or organization solve?
ComScore, a global leader in digital business analytics research, shows 85% of all internet users watch videos, which makes websites less static and more interactive.

The Video Story is designed in a documentary-style, so viewers learn directly from the narrator (business owner/spokesperson) about their history, background, passion, vision, and their unique business. With placement on the home page of their website, the Video Story is the ultimate PR, Advertising, and Sales tool providing a valuable way to attract and engage viewers visiting their website.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
From a new business prospective, it’s challenging to find the decision-maker, getting their time to read our emails, to watch some of our videos, setting up a meeting, and understanding the investment involved in producing a video. We often hear that a friend or relative is a “filmmaker” and can do it for free. About 90+ percent of the time these “free” videos don’t pan out.

Nowadays, modern marketing is about content and telling stories. Our mantra “Everyone has a story to tell and there is no better way to bring your business to life or connect with an online viewer”. Once we meet with the decision maker, and they have seen the videos, our closing rate is 70% or higher.

In addition to the concept, filming, editing, original music, and setting up their YouTube Channel, we also provide an attractive package that includes permanent placement on our website, a blog, inclusion in our b2b and b2c newsletter, social media campaign, photos, and email campaign. We become a lifetime ambassador of their business.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
We hope to inspire other women to go after their dreams. We want to spread the word on how a “Video Story” is an innovative way to make a website interactive, informational, and personal. While a website legitimizes a business, a video humanizes it.

Give us an insider tip that relates to your industry.
Web based Videos (ones on websites) should be 2 minutes or less, and you’ll need to capture the viewer in 20 seconds or less.

Company: Food Guru


Follow my organization on social media here:
On Pinterest, YouTube, Instagram, and Google+: @foodguruchannel

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