Startup Stories: The Momista Movement

Be Confident, Be Fabulous, Be A Momista!

Tell us about your entrepreneurial product or service.
Our main product at Momista are our t-shirts, but Momista is more than just a t-shirt company. Our backbone is philanthropy and our goal is to give back to our community and help those in need. With the purchase of each Momista t-shirt a portion is donated to The Healthy Start Coalition of Miami – Dade. This is a wonderful organization that provides mother’s in need with the baby supplies they lack and the healthcare they need during and post pregnancy.

What inspired you to launch your business idea?
I had always wanted to do something philanthropic and mix it with my passion for the fashion industry, but did not know exactly what to do. One morning as I was doing research for places to donate my son’s used baby bottles to the urge to help these women in need really hit close to home. I looked at my son and he was so blessed. He had everything that he needed and more. That afternoon as I sat down to write my blog post for the day the idea hit me, I could start a t-shirt company! Having worked in the fashion industry for almost 10 years I began contacting my connections and got to work right away. My son is the true inspiration for the brand. Becoming a mom changed my perspective on life and everyday I hope to be a good role model for him. I want him to see that good still exists in this world and that giving back to the community and helping those less fortunate than you is important.

What problem does your business or organization solve?
Momista’s goal is to help women in our community receive the baby essentials they need to give their baby’s a healthy start at life. No baby should go without the basics such as clean sheets, baby bottles, diapers/wipes, or food. At Momista we are trying to empower women through fashion and help mother’s that can’t help themselves.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
The biggest challenge at the moment is getting the word out there of who we are and what we are trying to accomplish. We launched our website last month so it is very new and not many people know about us yet. I have been busy working our social media, reaching our to bloggers and editors, and also just talking to people about the company in general. I know that it takes time and a lot of patience, but so far the feedback has been incredible.

Give us one word that people might use to describe you.
Definitely ambitious! Since grade school I have always strived to do my best. Once I had to start thinking about what I wanted to do with my life I knew I wanted to wake up everyday and love my job and for the past 10 years that is what I have worked towards. I have always known that I could create something great and never gave up on my dream. Even though it hasn’t been a smooth road I have held my head up high, picked myself up and stayed ambitious and hungry to achieve the success I have always wanted.

How has Project Eve helped you and/or your business?
Project Eve has been an incredible source for my business. There is a wealth of information throughout and an endless amount of topics to read about. From information about grants to finding out about social media and marketing Project Eve has it all. It is a great site for women entrepreneurs and business women to find accurate and helpful information.

Give us an insider tip that relates to your industry or startup story.
The fashion industry can be very superficial, which is why I think it took me so long to figure out what I really wanted. To anyone who enters the industry just know that it can be a dog eat dog world, but you need to stay strong, keep positive and never let your eyes of the prize. It’s a tough industry to be in, but if you truly love what you are doing it can be incredibly rewarding.

Company: Momista


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