Startup Stories: This Fine Print – (Em)powered By Hands


Tell us about your entrepreneurial product or service.
We are a sustainable/ethical company that supports hand made goods. The hand dyed cloth we use to produce head wraps, pocket squares, and bow-ties is made by textile artisans in Ghana. We also promote the art of emerging contemporary artist and artisans who work with paint, wood, leather, beads, etc. We believe in the power of hands because they make art and art changes the world around us in unimaginable ways.

What inspired you to launch your business idea?
I was inspired to start this company when I studied abroad in Ghana during college and learned about traditional cloth dying techniques. I fell in love with the prints and the meaning in the symbols the artisans used. That is what I wanted to bring back to my friends and family in the US. When I returned I saw that there was a surge in African inspired fashion, but it was disappointing to see that most of the cloth used in the designs was not produced on the continent of Africa at all, but was made in Europe and China in factories and then sold to local vendors in countries like Ghana. The local textile artisans were not benefiting at all from all these clothes being “inspired” by their culture.

What problem does your business or organization solve?
This Fine Print only uses the locally made, hand dyed cloth to make our products. This way we give back to the people who’s culture inspired us. Our company is very interested in storytelling and in art being a vehicle for stories. We try to include the story of each person who was involved in producing an item. Stories give people a voice and a voice is power. It is the story behind each piece that makes it a work of art as opposed to just a product.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
The biggest challenge I have faced so far is spreading the word about what we are doing. I am by nature a private person so its a bit difficult for me to shamelessly promote myself and my company, but i know its for a good cause. I’m not just promoting myself. My goal is to create a platform for people to share their art with the world, to have a voice and to regain their power.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I have followed Project Eve for some time and they have always given great advice and encouragement for new entrepreneurs. Whether its a start up story or a guest blogger giving tips on how to market, I have found the information and community to be invaluable.

Give us an insider tip that relates to your industry or startup story.
As I mentioned before, not all “African” prints are produced in Africa as many people think. In fact most aren’t and that is due to a complicated history with colonialism and now neocolonialism. I believe the work we are doing will change some of those misconceptions.

Company: This Fine Print


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