Startup Stories: Transforming the way women get nutrients

Tell us about your entrepreneurial product or service.

VROU (vroo) is a women’s health and lifestyle brand that empowers women to unleash wellness in themselves and in their communities. By impacting the landscape of women’s health through its innovative products and non-profit partnerships, VROU wants to create a healthier world for women. Our first product is a great-tasting multivitamin drink with electrolytes and antioxidants, no sugar and only five calories.  We plan to introduce more products around the tenet that all of our products will always address specific needs and provide women with convenient access to many of the most essential vitamins and nutrients. We are transforming the way women get nutrients.

For more information, see our crowdfunding campaign and if you’re compelled help us achieve our goal!

What inspired you to launch your business idea?

As a former professional soccer player, I thrived on competition and living a healthy lifestyle.  As I transitioned from a professional athlete to working a finance job in NYC, I saw a huge need for convenient nutritional products that were formulated to support a woman’s healthy lifestyle.  I created VROU because I believe there is a direct link between being healthy and happy.  I was a testament to that fact; so, inspired to change and empower, VROU was born.

What problem does your business or organization solve?

According to Dr. Oz, 90% of women are not getting the vitamins they need through a healthy diet alone; therefore, multi-vitamins are essential toward meeting the nutritional needs of the body as a whole.  There is also a problem of women not liking to take vitamins because of the difficulty to swallow or the upset stomach it causes.  And that’s where VROU comes in.  In its liquid form, VROU is refreshingly delicious, and combines hydration and getting vitamins, electrolytes, and antioxidants with no sugar and only five calories, a simple, yet effective task. Studies also show that liquid vitamins are absorbed more effectively by the body than large pills that have to pass through the digestive tract.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?

The biggest challenge I have is finding enough hours in the day to get everything done that I need to.  As a lean startup, we don’t have the luxury of delegating as many things as established businesses do, which means that if I don’t do it, it won’t get done.  As a result, other areas of my life start to suffer and I don’t always get the sleep I know I need or the work-life balance that I know is important to be a healthy person.  As a woman who is starting a health brand, I need to be able to practice what I preach, so being healthy in this regard really just takes a little extra, and different kind of self-discipline.

Give us one word that people might use to describe you.

Scrassy.  It’s a combination of scrappy and classy, meaning I’m not afraid to get my hands dirty and do whatever it takes to get the job done (scrappy); but I do this all with poise and dignity, after all I am the CEO and need to be an effective leader setting high standards (classy).

How has Project Eve helped you and/or your business?

Anybody who has ever been to the Project Eve site knows that it is inspiring.  It’s inspiring to read stories of other women entrepreneurs fighting for what they believe in every day so that they can make the world a better place.  There’s also a plethora of great advice pieces that have given me answers to questions I need to know.

Give us an insider tip that relates to your industry or startup story.

If anyone out there is interested in starting a beverage business, I think they’re going to find out really quickly that if you want to move product, you have to sample relentlessly.  There are other forms of marketing that you can do, but at the end of the day, there is no substitute for getting consumers to taste your product and gaining consumer insight on what they like and don’t like about your product.

Company: VROU

Crowdfunding campaign:



Twitter:, Instagram: @vrouwomen


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