Startup Stories: Turning NO into a YES Bar!

Gluten free, Paleo friendly yumminess!

Tell us about your entrepreneurial product or service.
The YES Bar is a gluten free, paleo friendly snack bar. What’s in it? Buttery macadamias, Vermont maple syrup, tart cherries, sweet apricots, and bursts of dark chocolate among many other certifiably delicious REAL FOOD ingredients. It is an exquisite blend of nutty, chewy, sweet and salty goodness that will delight your inner foodie. A good source of fiber, with 4 grams of protein and 170 mgs of omega-3s, our bar is not only delicious, it’s a nutritional powerhouse that’s easy to say YES to!

Even with all the many many snack bars that are out there in the world, there really isn’t any other bar just like the YES bar.

The YES bar is 100 percent real food, and you can taste the difference. It has bold flavors, and complexity. With a texture that gives your mouth something crunchy and chewy to enjoy, it sort of tastes like a wholesome sweet and salty buttery cookie. But here’s the thing: we have no soy, no dairy, no gluten, no grains, and no GMOs. So we appeal to many people on a restricted diet, but the bottom line is we just taste AMAZING. Even without all that stuff.

In fact, we were just nominated by Paleo Magazine for “Best Bar of 2013!”

What inspired you to launch your business idea?
The YES Bar was born about three years ago in our kitchen in Laurel Canyon, California.

My younger son had a lot of food sensitivities at the time, as well as a few health challenges, and I found myself constantly having to say “no” to things he wanted to eat. It made me sad, and I vowed right then and there to whip up a treat so delicious, and so healthy that anytime he asked for one, I would be able to say a resounding YES!

I collected all the healthy yummy foods I could find in my kitchen that were all naturally free of gluten, dairy, soy, and corn. I started with nuts and seeds. I added some honey and maple syrup, some pure vanilla bean powder, some cinnamon, some dried fruits, and coconut butter. I added hemp and chia for an extra dose of nutrition. And then I threw in dark chocolate, well, just because chocolate is awesome. I experimented for months til these little portable yummies had just the right consistency.

From day one, even before they were perfect, my son loved them. My other son loved them. Our friends who came over loved them. My husband loved them. He started using them for his 50 mile bike rides. His cycling buddies wanted some. We brought them as snacks to birthday parties and other people wanted to buy them. We went to some local stores, and they loved them, and wanted to sell them.

And just like that, I suddenly had a business. :)

What problem does your business or organization solve?
We all know we should eat healthy. But all too often healthy just doesn’t taste that yummy. Our whole goal was to make it easy for people to make the healthy choice. Our intention was to create a healthy treat for a breakfast on the go, to throw in your kids lunch box for an after school snack, or to slip in your jersey for the perfect pick me up after your 50 mile bike ride.

Also, of course, we wanted anyone looking to avoid gluten, dairy, soy, corn and GMOs to have an AMAZING option at their fingertips. One that didn’t feel like a compromise. Because if you ask us, life is too short for “meh.”

Here is a note we just received from a new customer:

“I tasted your bars for the first time this past weekend… and I was blown away. Your bars not only stood out from the crowd but they stand up on their own even if you put aside all the gluten-free, gmo-free, paleo stuff – they’re just really damn tasty snack bars. Well done.”

That note made us HAPPY!!!!!!!!

We did it.

Easy. Yummy. Good for you. What more could you ask for?

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Every day there are challenges. I wish we had unlimited funds so it all felt less stressful. That said, we are doing something we really believe in, and we know we have a GREAT product and that keeps us excited and committed. Also I think that becoming a mom has softened me greatly, and made me more empathic and able to really listen to others. Those skills come in handy whether I am trying to finalize our packaging, buy a machine, schedule time in our kitchen, or to get us into a new store. It really is all about people. And people all want to be valued and heard. And they deserve to be. And when I do a good job of that, it helps my business, and it helps me feel good too.

Give us one word that people might use to describe you.
DELICIOUS!!!! Ok, that would be to describe our bars. To describe ME, maybe tenacious? Kind? Funny? Stubborn? Depends on who you are asking, and when. :)

How has Project Eve helped you and/or your business?
I am constantly reading the weekly articles to gain knowledge and support. Sometimes I learn something concrete about SEO, sometimes it’s just about not feeling so alone in this. I never ever imagined that I would be a business woman. I have a background in the arts, yet here I am. And I love all the support that Project Eve offers me!

Give us an insider tip that relates to your industry or startup story.
Be prepared to sample!!! Food is about taste, and people don’t know what your food tastes like until you give it to them! We try to sample at our markets as much as possible. Also, specialty food shows can be a great way to introduce what you have to offer.

Most packaging places require huge orders. So don’t be afraid to start with some sort of temporary packaging in the beginning. The point is get out there, get people tasting.

Company: The YES Bar Company

Website: http://theyesbar.com

Follow my organization on social media here:

https://www.facebook.com/theyesbar

Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 500,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!

290 COMMENTS

  1. 82330 619262Thoughts talk within just about the internet control console video clip games have stimulated pretty skilled to own on microphone as well as , resemble the perfect tough guy to positively the mediocre ones. Basically fundamental troubles in picture gaming titles. Drug Recovery 231640

  2. Hey very cool site!! Man .. Excellent .. Amazing .. I’ll bookmark your site and take the feeds also…I am happy to find so many useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  3. With almost everything that appears to be building within this particular subject material, your perspectives are generally very radical. However, I appologize, but I can not give credence to your entire plan, all be it radical none the less. It would seem to everyone that your remarks are not entirely validated and in actuality you are generally your self not even completely convinced of your assertion. In any event I did appreciate looking at it.

  4. naturally like your web-site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling issues and I to find it very bothersome to inform the reality nevertheless I will surely come back again.

  5. I think this is one of the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The site style is ideal, the articles is really great : D. Good job, cheers

  6. I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100 sure. Any tips or advice would be greatly appreciated. Thanks

  7. This is very interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I have shared your site in my social networks!

  8. According to my observation, after a in foreclosure process home is bought at an auction, it is common for any borrower in order to still have some sort ofthat remaining unpaid debt on the mortgage loan. There are many creditors who aim to have all rates and liens repaid by the next buyer. Having said that, depending on specified programs, polices, and state guidelines there may be many loans that aren’t easily solved through the exchange of lending products. Therefore, the obligation still lies on the borrower that has acquired his or her property in foreclosure process. Many thanks for sharing your opinions on this web site.

  9. From my examination, shopping for electronic devices online can for sure be expensive, yet there are some how-to’s that you can use to acquire the best things. There are continually ways to locate discount deals that could help make one to buy the best gadgets products at the smallest prices. Interesting blog post.

  10. Another thing is that when looking for a good on-line electronics store, look for web shops that are continually updated, retaining up-to-date with the latest products, the very best deals, and also helpful information on services and products. This will make certain you are dealing with a shop that stays on top of the competition and gives you what you should need to make intelligent, well-informed electronics acquisitions. Thanks for the important tips I have really learned through your blog.

  11. This is very interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I have shared your web site in my social networks!

  12. Someone essentially assist to make seriously posts I might state. This is the very first time I frequented your web page and thus far? I amazed with the research you made to make this actual post incredible. Wonderful task!

  13. 802731 80486But wanna remark that you have a very decent internet web site , I adore the style it genuinely stands out. 939936

  14. Thanks for the posting. My spouse and i have often seen that many people are wanting to lose weight because they wish to look slim in addition to looking attractive. Having said that, they do not often realize that there are many benefits for you to losing weight as well. Doctors insist that over weight people come across a variety of health conditions that can be instantly attributed to the excess weight. The great news is that people that are overweight plus suffering from several diseases can help to eliminate the severity of their particular illnesses by means of losing weight. It’s possible to see a constant but marked improvement in health if even a slight amount of weight reduction is achieved.

  15. Thanks for sharing superb information. Your website is so cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles.

  16. I do agree with all the concepts you have presented on your post. They are very convincing and will certainly work. Nonetheless, the posts are too short for starters. May you please extend them a bit from subsequent time? Thank you for the post.

  17. Spot on with this write-up, I actually suppose this website wants rather more consideration. I’ll in all probability be again to learn rather more, thanks for that info.

  18. Normally I don’t read article on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, very nice post.

  19. Another issue is that video games usually are serious naturally with the key focus on studying rather than entertainment. Although, there’s an entertainment element to keep the kids engaged, each one game is often designed to work with a specific group of skills or area, such as math or science. Thanks for your publication.

  20. Hey just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem fixed soon. Thanks

  21. I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade site post from you in the upcoming as well. Actually your creative writing skills has inspired me to get my own web site now. Actually the blogging is spreading its wings quickly. Your write up is a great example of it.

  22. The very core of your writing whilst appearing agreeable initially, did not really work very well with me personally after some time. Someplace throughout the paragraphs you were able to make me a believer unfortunately just for a while. I however have a problem with your leaps in logic and one might do nicely to help fill in all those breaks. In the event you can accomplish that, I would definitely be fascinated.

  23. Many thanks for this article. I might also like to say that it can often be hard when you’re in school and starting out to create a long credit ranking. There are many scholars who are merely trying to survive and have a protracted or positive credit history can occasionally be a difficult thing to have.

  24. Hmm it appears like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any recommendations for first-time blog writers? I’d genuinely appreciate it.

  25. We stumbled over here coming from a different web address and thought I might
    check things out. I like what I see so i am just following you.
    Look forward to looking over your web page
    for a second time.

  26. I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Many thanks

  27. Hello there, I found your blog by means of Google at the same time as searching for a similar topic,
    your site got here up, it seems great. I’ve bookmarked it in my google
    bookmarks.
    Hello there, simply became aware of your weblog via Google, and found that
    it is truly informative. I’m going to watch out for brussels.

    I’ll be grateful if you continue this in future. Many folks can be benefited from your
    writing. Cheers!

  28. I like the helpful information you provide in your articles.
    I’ll bookmark your blog and check again here frequently.
    I am quite sure I will learn a lot of new stuff right here!
    Best of luck for the next!

  29. I’ve been exploring for a little for any high quality articles or blog posts in this
    kind of space . Exploring in Yahoo I at last stumbled upon this
    site. Studying this information So i am satisfied to exhibit that I’ve
    an incredibly just right uncanny feeling I discovered just what I needed.

    I most certainly will make certain to do not disregard this
    website and provides it a look on a continuing basis.

  30. My countless comments are like A sinking sea, without a response. There is no longer your footprint in the space, but in my heart, You still occupy an important position, and hesitate to leave.

  31. My friend is a raincoat, even if I ca n’t think of it on a sunny day, the rainy season will accompany you; my lover is a thick cloth, even if it is not beautiful, it can cover the wind and cold; my parents are old jackets, although they are not fashionable, even stupid, but they are the warmest and warmest .

  32. The road is long and steep. Maybe you are tired. You want to give up.If you want to reach the peak of the road smoothly, you can only hold back the tired feet, relax the complex thoughts in your heart, and keep going forward step by step. Believe a word: do not give up, only succeed.

  33. Time will always give you the answer, who is the one who really hurts you and who really cares about you; who is who you care about but who cares nothing about you. Some people are not worth cherishing too much, while others are worth cherishing

  34. There is a kind of love that obviously wants to give up, but can’t give up; there is a kind of love, knowing that it is suffering, but can’t hold back; Can’t take it back already.

  35. Some things turn around for a lifetime. I didn’t know each other at first, but finally I didn’t know each other. If love is just passing by, why bother here. Some love, had to settle each other, suddenly looking back, I can no longer tell.

  36. Time will always give you the answer, who is the one who really hurts you and who really cares about you; who is who you care about but who cares nothing about you. Some people are not worth cherishing too much, while others are worth cherishing

  37. My spouse and I stumbled over here coming from a different web address and thought I might check things out. I like what I see so i am just following you. Look forward to checking out your web page yet again.

  38. Can I simply say what a relief to uncover a person that genuinely understands what they are talking about overthe internet. You definitely realize how to bring an issue to light and make it important.A lot more people have to look at this and understand this side of the story.I can’t believe you are not more popular since you certainly possess the gift.

  39. I was curious if you ever considered changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better?|

  40. Thanks for a marvelous posting! I definitely enjoyed reading it, you could be a great author.I will always bookmark your blog and will eventually come back very soon. I want to encourage yourself to continue your great writing, have a nice morning!|

  41. naturally like your web site but you need to check the spelling on several of your posts. Many of them are rife with spelling issues and I find it very troublesome to inform the truth nevertheless I’ll definitely come again again.|

  42. I have to express some appreciation to this writer just for rescuing me from this particular issue. Right after browsing throughout the search engines and obtaining tips that were not beneficial, I assumed my life was over. Existing minus the answers to the issues you have fixed all through your entire article is a serious case, as well as the kind that could have badly affected my career if I had not come across your blog post. Your actual natural talent and kindness in taking care of almost everything was important. I don’t know what I would’ve done if I hadn’t encountered such a solution like this. It’s possible to at this time look forward to my future. Thanks a lot so much for this expert and effective guide. I will not hesitate to endorse your web page to any person who should receive support on this problem.

  43. May I just say what a relief to discover someone that genuinely knows what they’re discussing on the net. You certainly realize how to bring a problem to light and make it important. A lot more people really need to look at this and understand this side of the story. I was surprised that you aren’t more popular given that you definitely possess the gift.|

  44. You’re so interesting! I don’t think I’ve truly read through something like this before. So good to discover somebody with a few original thoughts on this topic. Really.. thank you for starting this up. This website is one thing that is required on the web, someone with a little originality!|

  45. I will immediately grab your rss feed as I can not in finding your e-mail subscription link or e-newsletter service. Do you’ve any? Please permit me understand in order that I could subscribe. Thanks.|

LEAVE A REPLY

Please enter your comment!
Please enter your name here