Startup Stories: Two Moms, Five Kids, 1 Company Focused on Nutrition

Creators Silvia Gianni and Katie Jesionowski with their kids!

Tell us about your product or service.
MySuperFoods Company is a healthy food and lifestyle brand for kids. Our first product, MySuperSnack (soft) Granola Bites are a nutrient dense, delicious, on-the-go snack. Available in three delicious flavors: Apple Raisin, Blueberry Banana Acai, and Chocolate Chip. Our granola bites are non-GMO and made with whole grain oats, amaranth flour, flax seed and real fruit. Each serving has 980 mg of Omega 3’s less than 8g of sugar.

What inspired you to launch your business?
We are moms to five kids and were constantly disappointed with less than healthy, on-the-go food options at the store. We wanted to make products that parents could feel good about buying and their kids would enjoy eating. Not just better-for-you food, good-for-you food.

What problem does your business or organization solve?
It’s easy to find on-the-go food but not always easy to find nutritious on-the-go food. We also created a brand that is fun for kids, showing them that good food doesn’t have to be boring. We also use BPA-free, resealable packaging so that uneaten food is not wasted.

What has been your biggest challenge and how are you working to overcome it?
Being a small fish in a very big pond. Everything we do is on a small scale and it’s often challenging to find partners that can help us get things done. We don’t cut corners and always want to provide high quality, nutrient dense food. Neither one of those propositions is inexpensive. As we grow, we get smarter about how we can pass on any amount of convenience and economy of scale to our customers. We look forward to a day when nutritious food is affordable for all families.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has created a strong community for women that we use to get inspired, get connected, and get exposed.

Give us an insider tip that relates to your industry.
Persistence. You have to be persistent and accommodating. You can’t get discouraged when you hear the word no.

Company: MySuperFoods Company


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