Startup Stories: Wanderant – a workflow approach to planning a trip

Meteora (Photo by Vaggelis Vlahos, CC BY-SA)

Tell us about your entrepreneurial product or service.
Wanderant is a web and mobile tool to make travel planning more effective and fun. We’re building the first end-to-end travel planning workflow: we guide the user from the initial stages of exploration and inspiration through the essential logistical choices (order of the trip, accommodation, transport), and continue to provide timely information during the trip through our mobile app. Featuring intuitive ways to organize the information and collaborate with fellow travelers, Wanderant aims to create a hassle-free and delightful travel planning experience.

What inspired you to launch your business idea?
All three co-founders are avid travelers. The idea came out of our own travel experiences, and our inability to find good tools to discover and organize all the information about where we wanted to go – including keeping track of friend recommendations, and random cool places we came across online or while reading the paper or a book. After a fair bit of frustration, we decided to create the solution ourselves. Our planning and travel preferences are fairly different which makes for fun and heated team discussions, and hopefully for a better product.

What problem does your business or organization solve?
Travel planning is a long and tedious process. Research shows that the average traveler spends 40+ hours across 17 different websites planning a vacation. Many people use their own system of spreadsheets, notes on paper, email or google docs to collect the information, organize it and share it with co-travelers. We streamline the planning process showing relevant information at key decision points to helps you create a better trip faster and more enjoyably.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
In the crowded space of travel services and startups, we have to build a product people love to set ourselves apart. Yet, travel planning process is not a concept most people associate with fun. Our biggest challenge is to create an intuitive, useful and fun product that would take the hassle out of travel planning. So far this has meant almost a year of testing and iterations based on user feedback, and while we’re far from done getting it right, things are coming together.

In the initial stages, we would love to learn from uber-planners (the people who plan their trip in detail using DIY tools like spreadsheets and notebooks) but it has been a challenge to get in touch – if that’s you, please test wanderant and tell us what you think (and send friendly uber-planners our way)!

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Eves are an inspiration for us at Wanderant when we think about creating a product for dynamic busy people with limited time who are eager to travel and explore the world, often with their families. We would hugely appreciate feedback from the Project Eve community on how we can make Wanderant a more useful tool for their travel. If you’re planning a trip, we’d love to hear from you and understand your process – please send me a note directly at vanya [at] wanderant [dot] com.

Give us an insider tip that relates to your industry or startup story.
Planning your trip should be almost as fun as going on it – and it can be! Enjoy planning but also trust your friends and instincts and leave some space for chance and serendipity to gift you with experiences you could not have ever planned.

Company: Wanderant


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