Tell us about your entrepreneurial product or service.
I am the Co-Founder and CEO at wedocracy, the collaborative social network for wedding planning. It’s couples and guests joining together to make the wedding planning (and the day itself) really enjoyable. It’s Facebook plus your To Do List, for wedding planning.
What inspired you to launch your business idea?
In 2012, my now husband and I got engaged. As the owners of a web development company, we were looking for great online tools to help us plan with less stress and more joy, allowing us to focus on what mattered. We wanted something that was both aesthetically and practically appealing. We wanted a beautiful website (who doesn’t), but we also wanted to manage all the details of this life changing day in one place, and we wanted to give our guests an easy and fun way to help us plan.
After looking around online and not finding anything that matched our needs and lived up to our expectations as Web application developers, we used our own skills to build an app. After all was said and done we realized we had something special, and decided to focus on turning it into our core business.
What problem does your business or organization solve?
Wedding planning involves a lot of stress for couples and for guests. Couples often feel misinformed and overwhelmed and even guests are loathe to RSVP. Everyone loves to celebrate the wedding, but we all hate to plan it. wedocracy changes the game by making wedding planning enjoyable for couples and guests through collaboration and social networking.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My biggest challenge has been staying positive and motivated through the highs and lows. We believe in our product and our story because it changed our lives on a day when we most needed it. The way I’ve overcome the challenge is to remember that I am going through the same thing every entrepreneur has to face, which helps me keep perspective. A glass of wine and my good friends help out too!
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
It’s really helped me by providing inspiring stories of other women who are now in my shoes. We all need to see our stories reflected in others to help keep us dreaming and aiming higher.
Give us an insider tip that relates to your industry or startup story.
When it comes to a wedding, the guest really make the show happen. Without them, there’s no late night dancing madness or anyone to witness the beginning of your amazing journey together. Whether you are a wedding planner, florist, catering company or wedding planning app, don’t leave them out when you are planning. They contribute so much, and their enjoyment is crucial.
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