Startup Stories: Why We’re Building a Movement


Tell us about your entrepreneurial product or service.
Move The Crowd is the nation’s first entrepreneurial training company dedicated to helping the next generation stay true, get paid and do good.

Founded by renowned artist, activist and social entrepreneur, Rha Goddess, Move The Crowd uniquely focuses on urban cultural creatives and innovators who are re-defining what it means to handle our business. With an interdisciplinary curriculum that acknowledges, honors and elevates the whole person, Move The Crowd works with clients to leverage their unique creativity, strengths and passion into tangible, profitable results. Entrepreneurs emerge with the vision to move forward, the knowledge to up their game and the power to achieve their own flavor of success.

What inspired you to launch your business idea?
I founded Move The Crowd because I realized there was a huge gap in serving the entrepreneurial needs of creatives. I spent 25 years of my life as an artist, activist – living in my purpose but with not a lot in my bank account. After a come-to-Jesus moment with one of my landlords, I had to admit that while my work was emotionally, creatively and spiritually fulfilling, it was not financially sustainable. This was a big turning point in my life and in my career. I decided that instead of resisting money, I could use it to make an even bigger difference – and live a little better, too!

What problem does your business or organization solve?
After sitting at the feet of self-made, multi-million dollar CEOs, I learned the art of business and tripled my income in 8 short months. But several seminars, workshops and conferences later I realized that as great as all this information was there was still a big problem. These CEOs and renown speakers weren’t talking to me. They didn’t understand what it feels like to be a values-driven entrepreneur. Or to be a young woman of color. Or to be a cultural creative whose offerings don’t fit into conventional boxes.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
It was at one of these leadership retreats that I realized, “There’s a gap to fill here and I’m in a unique position to make that happen.”

At the end of the day, all of us just want to be true to who we are, we want to be valued and well compensated for what we provide, and we want to make a contribution that matters.

My work/the work of Move The Crowd is all about creating a conscious entrepreneurial movement dedicated to re-imagining “work” and ushering in a new socio-economic paradigm of True+Paid+Good.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
So love the abundance of great tips and real story posts that come through! We share with our online community happily.

Give us an insider tip that relates to your industry or startup story.
Since we approach entrepreneurial development from a “whole self” framework, my most critical insider tip is: If you want to change the world, you must bring your whole self to the party. You and your community deserve nothing less.

Company: Move The Crowd


Follow my organization on social media here:
@rhagoddess @truepaidgood

Inspired Yet? Need More Startup Stories? Try These:

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Startup Stories: The Momista Movement

Startup Stories: Rebel With a Cause, Allie LeFevere

Startup Stories: Becoming Location Independent with Tutors Nirvana

Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 350,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!


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