Startup Stories: Winnie Kat

Women came to Malibu from all over the country to connect at our first annual Independent Stylist Retreat.

Winnie Kat – Empowering other women entrepreneurs while on my own journey.

Tell us about your entrepreneurial product or service.
Winnie & Kat empowers women with business partnership through fashion. Our Independent Stylists, and we are always looking for additions to the team, help our customers to simplify their wardrobes with our soft and versatile collection of made in the USA clothing. Our collections are shown in home trunk shows and hostesses enjoy “hostess rewards,” which means free stuff!

Winnie & Kat encourages women to dream. We provide a way for any woman to make money on her own accord. Stylists receive all of the business supplies, marketing materials, clothing samples, training, mentoring and personal websites. It is up to our Independent Stylists where they take their business. Our Stylists are rewarded financially for selling product and for mentoring a team.

After 13 months in business, we have Stylists in 46 states.

What inspired you to launch your business idea?
I found myself in a position where I never thought I would be. Newly single mother, who had just taken over a family business, commuting 3 hours each day on Los Angeles freeways. Two years later, I sold the company. Then I was able to create a new path for myself and I decided to build a business that would allow other women to take their own journey alongside of me.

What problem does your business or organization solve?
Winnie & Kat comes for the perspective of serving. We offer women a way to become financially independent, and many women work Winnie & Kat on the side of a full-time job. Our Stylists each have their own needs, or their Why. We offer encouragement and coaching to find the Why, and then the business infrastructure and support to get there. One great thing about my business is that I get to share personal growth with all of the women on my team and I learn from them as well.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
It is always important and challenging to block out the noise. This takes daily practice. Someone will always be telling you how you should do things, or what you should do. You can’t compare yourself to competition and you can’t implement all suggestions, even if they are good ones.

A coach taught me to think of myself as an Island, in a very good way. A strong and beautiful island. When I start to feel internal conflict, I do an island check. Was there a tropical storm, what do I need to rebuild? When I go back to the island, I am able to overcome distraction. Sometimes it only takes a simple raking of the sand.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve is part of my team of coaches. I appreciate the PE emails because there is always some content that speaks to what I’m going through at the time and reminds me that I’m not alone. It’s empowering to connect with other woman entrepreneurs with whom I can relate.

Give us an insider tip that relates to your industry or startup story.
The one common characteristic in successful direct sellers is not level of experience, age, demographic, education…it is the identification with a strong WHY. When you deeply connect with your WHY, what you want to achieve, there is nothing that can stop you from getting to your goal.

Company: Winnie & Kat


Follow my organization on social media here:
@winnieandkat,, instagram – @winnieandkat,
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