Startup Stories: Winnie Kat

Women came to Malibu from all over the country to connect at our first annual Independent Stylist Retreat.

Winnie Kat – Empowering other women entrepreneurs while on my own journey.

Tell us about your entrepreneurial product or service.
Winnie & Kat empowers women with business partnership through fashion. Our Independent Stylists, and we are always looking for additions to the team, help our customers to simplify their wardrobes with our soft and versatile collection of made in the USA clothing. Our collections are shown in home trunk shows and hostesses enjoy “hostess rewards,” which means free stuff!

Winnie & Kat encourages women to dream. We provide a way for any woman to make money on her own accord. Stylists receive all of the business supplies, marketing materials, clothing samples, training, mentoring and personal websites. It is up to our Independent Stylists where they take their business. Our Stylists are rewarded financially for selling product and for mentoring a team.

After 13 months in business, we have Stylists in 46 states.

What inspired you to launch your business idea?
I found myself in a position where I never thought I would be. Newly single mother, who had just taken over a family business, commuting 3 hours each day on Los Angeles freeways. Two years later, I sold the company. Then I was able to create a new path for myself and I decided to build a business that would allow other women to take their own journey alongside of me.

What problem does your business or organization solve?
Winnie & Kat comes for the perspective of serving. We offer women a way to become financially independent, and many women work Winnie & Kat on the side of a full-time job. Our Stylists each have their own needs, or their Why. We offer encouragement and coaching to find the Why, and then the business infrastructure and support to get there. One great thing about my business is that I get to share personal growth with all of the women on my team and I learn from them as well.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
It is always important and challenging to block out the noise. This takes daily practice. Someone will always be telling you how you should do things, or what you should do. You can’t compare yourself to competition and you can’t implement all suggestions, even if they are good ones.

A coach taught me to think of myself as an Island, in a very good way. A strong and beautiful island. When I start to feel internal conflict, I do an island check. Was there a tropical storm, what do I need to rebuild? When I go back to the island, I am able to overcome distraction. Sometimes it only takes a simple raking of the sand.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve is part of my team of coaches. I appreciate the PE emails because there is always some content that speaks to what I’m going through at the time and reminds me that I’m not alone. It’s empowering to connect with other woman entrepreneurs with whom I can relate.

Give us an insider tip that relates to your industry or startup story.
The one common characteristic in successful direct sellers is not level of experience, age, demographic, education…it is the identification with a strong WHY. When you deeply connect with your WHY, what you want to achieve, there is nothing that can stop you from getting to your goal.

Company: Winnie & Kat


Follow my organization on social media here:
@winnieandkat,, instagram – @winnieandkat,
Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 500,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!


  1. 486792 543842Im not that much of a internet reader to be honest but your blogs really nice, keep it up! Ill go ahead and bookmark your internet site to come back down the road. Cheers 320806

  2. 952198 415383An fascinating discussion may be valued at comment. I do believe that you just write read far more about this subject, it might not often be a taboo subject but normally persons are too couple of to dicuss on such topics. To a higher. Cheers 490318

  3. 65614 830934Overall, politicians are split on the problem of whether Twitter is much more for business or personal use. The very first thing could be the fact which you can build up quite a large following of individuals. 992097

  4. 640300 819873As far as me being a member here, I wasnt aware that I was a member for any days, really. When the article was published I received a notification, so that I could participate in the discussion of the post, That would explain me stumbuling upon this post. But were surely all members in the world of concepts. 267340

  5. 885648 897357Aw, this became an extremely nice post. In thought I would like to set up writing like that in addition – taking time and actual effort to create an excellent article but what / items I say I procrastinate alot by means of no indicates appear to get something completed. 587243

  6. 268653 237722Nicely picked details, many thanks towards the author. Its incomprehensive in my experience at present, nevertheless in common, the convenience and importance is mind-boggling. Regards and all of the very best .. 697674

  7. 152643 641657Youre so cool! I dont suppose Ive read anything like this before. So good to search out any individual with some original thoughts on this topic. realy thank you for starting this up. this website is one thing thats wanted on the internet, somebody with a bit of originality. valuable job for bringing something new to the internet! 454241

  8. Oh my goodness! an incredible article dude. Thank you Nonetheless I am experiencing problem with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss downside? Anyone who is aware of kindly respond. Thnkx

  9. 705003 301854Safest the world toasts are produced to captivate and also faithfulness to your wedding couple. Beginner sound system watching high decibel locations would be wise to always remember some sort of vital secret developed by presentation, which is your auto. very best man speeches funny 519112

  10. 183936 957016Maximize your by how a large amount of gear are employed internationally and will often impart numerous memory making use of that your is also fighting that can be a result from our team rrnside the twenty 1st centuries. day-to-day deal livingsocial discount baltimore washington 462357

  11. 92693 14998Outstanding blog here! Also your website loads up rapidly! What host are you making use of? Can I get your affiliate link to your host? I wish my website loaded up as rapidly as yours lol 767978

  12. 80029 627015Soon after examine a couple of with the weblog posts on your internet website now, and I really like your manner of blogging. I bookmarked it to my bookmark site record and will probably be checking back soon. Pls take a appear at my internet page as well and let me know what you feel. 953808


Please enter your comment!
Please enter your name here