Startup Stories: Young, Nerdy, and a Women in the App World


Tell us about your entrepreneurial product or service.
Sheena Allen Apps is a mobile application company that was started by Sheena Allen in the summer of 2011. There are currently five apps – Dubblen, InstaFunds, PicSlit, TwtBooth, Words on Pics – that are part of the Sheena Allen Apps family. Dubblen is a cloning, split camera app. Instafunds is a mobile checkbook application that allows you to associate a picture (receipt, check, etc.) with each transaction. PicSlit is a banner / grid photo application for your Instagram profile. TwtBooth is a Twitter application that shows photos that are tweeted. Regardless of the photo service used to take or post the picture, if the picture was tweeted, it will show in the TwtBooth app. Words on Pics is a photo app that allows you to add photo captions, thought bubbles, and speech bubbles to your pictures.

Sheena Allen Apps currently has additional apps under development.

What inspired you to launch your business idea?
I started Sheena Allen Apps as a senior at the University of Southern Mississippi. The idea for my first app came from a random idea that I had one day after shopping at Wal-Mart with the roommate. After shopping, I ended up having a very long receipt. When we got back to the car, I told me roommate, “It would be so cool if there was a checkbook app that I could use to keep up with my money and receipts.” Eventually, what started out as a random idea became the first first app under Sheena Allen Apps.

What problem does your business or organization solve?
Sheena Allen Apps creates apps that are great for social entertainment, but we also focus on ways to help people in their every day life. For example, our Instafunds app. We know that people no longer want to walk around with a paper checkbook, so therefore, we created an app where you can easily keep up with money through a mobile checkbook.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My biggest challenge would have to be just learning what is it to be an entrepreneur. It means that you do not have a job that you can clock in and out of. It means that sometimes you have to sacrifice fun and time to make your business a success. It means taking on some challenges that most people would not take. Just like with anything else in life, time and mistakes are the best teachers. So those two things allow me to overcome the obstacles that I face when it comes to being an entrepreneur.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has allowed me to network with others and also get helpful information. It is great to have somewhere to come and read about other great startups, read wonderful articles, and also network with other women entrepreneurs.

Give us an insider tip that relates to your industry or startup story.
To have a successful app, it requires a great app, some creative marketing, and a little luck.

Company: Sheena Allen Applications


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