Startup Stories: Working Mothers Revolution

Startup Stories: Working Mother's Revolution Mom with WiT Expedition Guide

Tell us about your entrepreneurial product or service.
Working Mothers Revolution – known as WMR – has created the WiT Kit.
WiT stands for Working-mothers in Transition. Whether working outside the home or not, all mothers are working & parenting is all about transitions.

The WiT kit is a seven session (20+ hours) self-guided group workshop for moms who are ready to look towards what’s next. It was developed for the mom transitioning from stay at home with small children to the mom that has more time with children in school full time.

What inspired you to launch your business idea?
My business partner Cindy & I are both moms with three children each. We made conscience decisions to leave work and parent our children full time. As our kids started school, we contemplated returning to the work world but realized that our value systems had changed. We individually looked for resources and support to help us make that transition, but found none that fit specifically in the mothering arena. We decided to join forces to create a vehicle that combined everything that we thought was really key to a mothers movement forward; self clarity, connection to authentic needs & self, community who understands & supports you, and the gift of courage to live your best life.

What problem does your business or organization solve?
Our organization helps create community for mothers to step boldly into their next phase. We know that parenting can be one of the most isolating, depressing & lonely times of a woman’s life; and by creating a support structure for mothers to (re)define who they are (a very scary thing for mothers who take time out of the working world) – it counter acts isolation & creates a community in which mothers can join forces to create a new work paradigm for themselves & the women in their community. When a mother feels safe & supported, she can feel free to create life altering situations for herself & her family – and the world.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Our biggest challenge has been staying true to our own values – we put family first always, and that means we don’t work full time. Our process has taken alot longer than it might have had we worked long exhaustive hours. Our children are all (at last!) all in school full days, and we can focus more time working.

Our other big challenge has been stretching our limited resources to cover the expenses of development & testing & now production of our product. We want our products to be affordable for every mother & are committed to that philosophy. We run small batches at a time with the hope that a partnership with a large mother/women centered organization can help us make our product available to the masses.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
We have enjoyed the articles – and have gotten lots of inspiration from other startup stories. We have lurked here for months before finally deciding we were ready for our start-up story to be told!

Give us an insider tip that relates to your industry or startup story.
If you’re a mom who has taken time (years!) off work to raise a family, and you are ready to go back to work outside the home – it’s really important to CRITICALLY assess your value system & needs – because they are a lot different then they were before. Don’t go back to work doing what you did before simply because it’s something you know how to do – but try to find a balance between what’s a real passion & what you know you are good at and enjoy. This is not a dress rehearsal – this is your one and only life – & it’s your right and responsibility to make it count.

Company: Working Mothers Revolution


Follow my organization on social media here:
linked in: Tina Shattuck

Inspired Yet? Need more Startup Stories? Try these:

Startup Stories: The Momista Movement

Startup Stories: Rebel With a Cause, Allie LeFevere

Startup Stories: Becoming Location Independent with Tutors Nirvana

Startup Stories: Finding Purpose and Profit in Connecting Women 

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