Step Two: Align Your Goals with Your Organization

Last month, I shared with you the first step in ceoHER’s 7 Steps to Promote Yourself System™, which explores the value in asking yourself “What is important to me?” Understanding what really matters to you – and what doesn’t – will save you time and effort by allowing you to focus on the activities that translate to true, meaningful progress in your career and in life. So once you’re clear on what’s important to you, what’s next?

If you’re a woman in business who wants to Get Heard, Get Recognized and Get Ahead, the second step is toAlign your Goals with your Organization.

If you’re an entrepreneur, you may have the freedom and flexibility to make your goals and your company’s goals one and the same. However, if you work within a larger organization, it may seem as if the goals of the organization override your own. When the divide between the two is too great, the result is higher levels of employee dissatisfaction, and even attrition.

So, once you’re clear on what’s important to you, it’s time to ask, “What is important to THEM?” You may think you know the answer, but unless you are having the right conversations with the right people, you could be left in the dark. What if you don’t have direct access to the “right” people? Then find another way to get informed! Read what they’re saying on the firm’s internal website. Pay careful attention to media mentions and firm announcements. Follow closely the direction the organization is taking – not just what’s happening in your corner of the world.

Here’s a closer look at how to embark on Step Two:

  • If it’s important to you to be known as an expert on certain subject matter in your field, and your firm is sponsoring a panel presentation at an industry event, are you contacting the public relations team to let them know why you should be one of the panelists?
  • If it’s important to you to be promoted in the next 12 months, but your firm is laying people off or freezing salaries, are you creating internal visibility and opportunities to showcase the results you’ve created for your division’s bottom line?
  • If it’s important to you get home at a “normal” hour one night a week to see your kids before bedtime, and your organization is in a ramp-up stage for a product launch, are you focused on honing your delegation skills so you can free up valuable time, both for your kids and for the launch?

These are just three example of how you can actively align your goals with the goals of your organization – but the possibilities are endless.

Although women tend to have a harder time with self-promotion, getting past that hurdle is key to getting where you want to be in your career. For women, there are many complex reasons that the act of self-promotion comes with some terrible connotations. But why does this have to be the case? It doesn’t! If you follow the right steps to create an alignment between you and your organization, then everyone can get ahead.

Today’s ceoHER™ Call To Action: Write out a list of what is most important to you. Then write a list of what it most important to your organization. Look for the overlaps, and for each set of intersecting values you identify, write down three things you can do to move closer to your goals by supporting theirs.

I can’t wait to hear about the connections you find and opportunities you uncover to promote yourself, so please share your results with us here!

To your success,

Suzanne Franchetti

ceoHER™ was founded in 2012 by leading presentation coach and media training expert, Suzanne Franchetti. Suzanne was sought out by President Obama’s team to serve with an elite group of presentation coaches at the 2012 Democratic National Convention.

Through targeted coaching and media training programs, ceoHER™ answers the specific communication-related needs of today’s businesswomen and women entrepreneurs to prepare them for the next step in their careers. Operating on the principle that communication is a great equalizer in business, ceoHER™ believes that developing these skills is a key factor in expanding the number of women who reach prestigious C-level posts.

If you are (or you know) a smart, determined woman in business who is ready to gain the competitive edge and confidence you need to communicate your ideas effectively to any audience, ceoHER™ has a program for you. For more information on how you can Get Heard, Get Recognized and Get Aheademail us or call 646-513-3330 today.

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