Stop, Drop, and Roll Out A Profitable Website!

Website-fire-hazard-300x2241
It’s October… crisp, cool, and colorful! Perhaps some of you remember back in your school days there was a special week designated in the beginning of this month called Fire Prevention Week. It’s coming up again next week, but let’s get a head start on some “fire prevention tips” that Smokey The Bear might have forgotten to tell you about. I’m talking about the “fire hazards” on your website. It’s time to stop, drop, and roll out the problems that may exist on your website about which you might not even be aware.

Your company’s website is a doorway to your business. What is sometimes overlooked, however, is your website’s potential to be a tremendous marketing tool. But are you unknowingly permitting clutter and chaos to confuse, or even repel, potential customers as they attempt to use your website? Does your website have any “fire hazards?” Slow-loading pages, difficult navigation, and misspellings are just a few of the pitfalls you will find on all too many websites; they usually result in a customer’s hasty exit. What can you do to streamline your company’s website, boost its “user-friendliness,” and optimize its marketing potential?

Make It Usable – Sites that are difficult to navigate will lose a customer in no time. By providing visible links to the pages of your website, you are giving visitors an overview of your website’s content and choices. Also, remember to provide links to your home page and main sections (such as order form, contact page, products, and articles) on every page. To help customers avoid that feeling of being “lost” in your website, keep all sections clearly labeled. Offer a site map for the customer who may not immediately find what he or she needs.

Make It Readable – While you might feel that your website’s fancy Edwardian script may convey the spirit and soul of your business, your customer may find that it only conveys an eye-strain-induced headache…if they even stay around that long. Using web standard fonts like Arial, Times New Roman, Verdana, or Tahoma can ensure that users on any browser or device will be able to clearly see and read your site’s content. Consider adding line spacing to make your site easy to scan and more readable.

Make It Colorful – The term “colorful,” in this case, does not mean “excessively or illogically colorful,” as that can prove repellant to your site visitors. The use of a consistent color scheme is crucial to the success of a website. Whether your website employs a color scheme that appeals to a certain demographic you are targeting, or if it simply uses the colors from your logo, they should be pleasing to the eye and consistent throughout the website.

Make It Correct – Outdated or obsolete information piling up on your website results in the slowdown of your site and the appearance of indifference. Keep all information up-to-date. Do not underestimate the importance of correct grammar, spelling, and punctuation. Proofread your website; hire a professional if this isn’t your forte. Carelessness in this area will not go unnoticed and may be interpreted (however unfairly) as the way you conduct business.

Make It Snappy – In a survey of 1,048 online shoppers, Forrester Consulting concluded that consumers become impatient when pages take longer than two seconds to load. 47 percent of consumers expect a web page to load in two seconds or less. Bulky images, slow-loading files, and extra-long pages will cause your customer to have to wait…and wait… for the pages to load. Chances are they won’t stick around. Work with a professional web designer who can assist you in the selection and use of graphics that are effective and quick loading.

The time to re-evaluate your website is now. The aforementioned “fire hazards” of your website aren’t going to clean themselves up. Is this an overwhelming task? Perhaps. This is where a consultation with a professional web designer can take your company’s website to new heights in effectiveness and your business to its greatest levels of productivity.

Bola Olonisakin is the Creative Head & Chief Online Strategist at GTechDesigns. Bola specializes in coaching entrepreneurs, small business owners, and corporations in achieving the MAXIMUM PROFIT from their website by increasing visibility and using laser-focused marketing strategy. Download the Ultimate Guide To A Money Making Website to help you discover the 8 Tech-Riffic ways to PROFIT online at . This post was originally posted at www.gtechdesigns.com

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

43 COMMENTS

  1. 201767 7139A domain name is an identification label which defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are also critica for domain hostingwebsite hosting 125065

  2. 495871 102270I see your point, and I completely appreciate your article. For what its worth I will tell all my friends about it, quite resourceful. Later. 698743

  3. 918065 726332Oh my goodness! an outstanding article dude. Thanks a great deal Even so Im experiencing issue with ur rss . Do not know why Struggle to register for it. Can there be any person discovering identical rss problem? Anyone who knows kindly respond. Thnkx 8343

  4. 254805 319160thank you dearly author , I identified oneself this web web site quite useful and its full of superb healthy selective details ! , I as well thank you for the great food strategy post. 945732

  5. 994017 945814OK 1st take a great look at your self. What do you like what do you not like so a lot. Work on that which you do not like. But do not listen to other folks their opinions do not matter only yours does. Work on having the attitude that this is who you are and if they dont like it they can go to hell. 67372

  6. 589839 244797Hey mate, .This was an exceptional post for such a hard subject to talk about. I appear forward to seeing several far more outstanding posts like this 1. Thanks 240247

  7. 526587 662071After examine a couple of of the weblog posts on your internet web site now, and I actually like your manner of blogging. I bookmarked it to my bookmark website record and will probably be checking back soon. Pls take a look at my web page as properly and let me know what you feel. 594302

  8. Oh my goodness! Impressive article dude! Thank you so
    much, However I am having difficulties with your RSS. I don’t understand why I
    can’t subscribe to it. Is there anyone else having identical RSS
    issues? Anybody who knows the answer can you kindly respond?
    Thanx!!

  9. Hey, you used to write fantastic posts, but the last few posts have been kinda boring… I miss your great articles. Past several posts are just a little out of track!

  10. Hi there very nice web site!! Guy .. Beautiful .. Wonderful ..
    I’ll bookmark your web site and take the feeds additionally?
    I am glad to seek out numerous helpful info here
    within the post, we need develop extra strategies on this regard, thanks
    for sharing. . . . . .

  11. Do you have a spam problem on this site; I also am a blogger, and I was curious about your situation; many of us have created some nice practices and we are looking to trade strategies with other folks,
    please shoot me an email if interested.

  12. Howdy! I could have sworn I’ve visited this blog before but after browsing
    through some of the articles I realized it’s new to me.

    Regardless, I’m certainly delighted I discovered it and
    I’ll be book-marking it and checking back frequently!

  13. I’m very pleased to find this page. I want to to thank you for ones time
    due to this wonderful read!! I definitely loved every bit of it and I
    have you book marked to look at new stuff in your web site.

  14. 173562 880822It is truly a cool and valuable piece of info. Im glad that you merely shared this beneficial details with us. Please stay us informed like this. Thank you for sharing. 336083

LEAVE A REPLY

Please enter your comment!
Please enter your name here