Startup Stories: Strategic Brand Visionary


Tell us about your entrepreneurial product or service.
I offer one-on-one mentorship sessions that help people, who have a lot of great ideas, put those ideas together into a solid concept that will allow them to have a fulfilling clear vision on what they want. Then they have the option to continue with my studio services where I design their brand conceptually and visually.

What inspired you to launch your business idea?
What really inspired me to start this business was the fact that I was once there too. I was my own customer! I couldn’t sleep at night with a million ideas and no idea how to (or if I could) put them together into a concept that makes sense. I also had a very rough past that made me really think that I COULDN’T live my dreams. I often thought that anyone could do what I do and I had nothing to offer. I was wrong! So this really gives me access to people who are currently going through that, have dreams of this ideal start up and have no idea HOW to do it. I want to show them that they can and lead the way for them.

What problem does your business or organization solve?
One of my clients once said, “you’re like a business wing woman!” and I absolutely LOVED IT. It’s actually in my bio now! I solve the unclarity that is holding women back from starting their business. I solve the mess of ideas, the need to see their vision on a well designed logo or website; A well designed BRAND. I am there to put the pieces together.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My biggest problem has been time! I am a mother of two, I am a wife and i’m an entrepreneur. I have found myself putting in countless hours of work and it’s easy to because I love what I do. However, balancing work and home when you work FROM home has been my biggest challenge. I’ve been getting so much better through literally micromanaging my entire life. I think my planner owns me, haha!

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
It has given me a platform to tell my story and for that I am forever grateful. I hope to continue working together with Project Eve with our common mission of helping women as they start the beautiful journey of following their dreams.

Give us an insider tip that relates to your industry or startup story.
I wrote this on my blog post and it is something that I hold on to dearly. The biggest, most essential, part of your brand is YOU. Your mission, your story, your passion and your desire. That is what holds it all together.

Company: Darling Castaneda


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Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 500,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!


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