Everywhere I turn, I see statistics that speak about the failure of start-up businesses. According to Forbes, 55% of start-up businesses fail in the first five years. Most fail for lack of funding or lack of follow through. I am a single mother, this means that my funding is always limited and my follow through can sometimes be derailed by “mommy duties.” But every morning, I wake up with a new lease on life, I want to be successful and I know that I have the means to make it happen. I keep trying because I believe that failure is only achieved when one doesn’t try.
If you are have made the steps to starting a business, you have transitioned from someone who talks to someone who does. You have taken measures that some only dream about. I remember when I opened my company, I was starry eyed and filled with dreams. It became a grave reality that the money would not roll in the way that I imagined it would. I have plenty of ideas, but very little cash! I spent money on expos, business cards and brochures. I did mailings and networked. I did EVERYTHING that the Google searches told me to do; but to no avail. It was disheartening to say the least. After my first year, I was struggling to pay my business license fee. Most would have given up! But I pressed harder! I was determined. I changed my approach to a more lean business structure. I used bartering as a form of payment, I worked on my marketing platform and I did everything that I could do that was free! Youtube is a great source for learning how to build websites, facebook is a great tool to market and Craigslist can be a golden opportunity to get your business out there! My business is still not where I want it to be, but I make sales on a dime and I am happy about its organic growth.
I am telling you about my experiences because I don’t want you to give up. You are working toward putting your stamp on the world. Everyday will not be a great day, but if you work on your business everyday and you put your heart and soul into it, you can be successful. Think of ways to cut your costs, try to use free methods of advertisement and most of all KEEP MOVING. Make time for your business; serve it so that it can serve you. You have what it takes not to fail. I am proud of you!