5 Big Ideas To Support Small Business Saturday


The announcement of Thanksgiving Day openings from big retailers like WalMart, Macy’s and Target, whose workers will not be giving thanks for their boss, is one more reason to shop local on Small Business Saturday. Avoid the black friday frenzy and shop local. Start Small Business Saturday with a cup of coffee from your local coffee shop, spend the day shopping local businesses in your community and take a break by grabbing a bite to eat at an independently owned restaurant or deli. Here’s 5 big ideas to support Small Business Saturday and shop local on November 30.

5 Big Ideas To Shop Local and Support Small Business Saturday

1. Tell hundreds of friends. Help out a small biz by posting, liking and sharing on Facebook, Twitter, Pinterest and Instagram. Pin from an etsy shop, “check-in” on Facebook, tweet/instagram a picture while shopping/dining or make a Vine of your Small Biz Saturday adventure. American Express Open setup a website page to help you, help small biz. Visit > http://amex.co/1aZuGmO

2. LIKE and share Small Business Saturday on Facebook. Join the conversation and find out about special offers and events. Recent posts on the page include a $10 credit for Amex card members who shop local on Nov. 30 and free twitter ad credit offer for Small Biz Owners (details are on the Small Business Saturday page). There are big ideas posted on the page, including #IndiesFirst, a nationwide Small Biz Saturday event to support indie bookstores and authors.

3. Write and share a review. Write a book review on Amazon or GoodReads and you’ll inspire an indie author to break into a happy dance. Tell all your friends and followers about your fav indie authors by taking a picture of the book and share it with your social networks. If it’s an ebook, use your phone or tablet to take a screen shot of the book on kindle. One of my readers made my day by taking a pic of her baby playing with my book. She shared it on Facebook with the caption, Future Million Dollar Party Girl. How cool is that? Expand your reach and make a few new connections of your own by adding the hashtag #AmReading to your post or tweet (see tip #4 below). Head on over to yelp while you’re in a “support small biz” kind of mood and give your fav stores and local restaurants a 5 star shout out. They’re counting on you.

4. Use the power of the hashtag. Find and share Shop Local and Small Biz Saturday offers and events via social media using hashtags, which link your conversation to a worldwide community of people who are talking about the same subject. Search, share and gain new likes and followers by using hashtags: #WomenOwnedBiz #ShopSmall #ShopLocal #SmallBizSaturday and #WAHM (work at home mom).

5. Remember your Mary Kay lady. How can you support the small biz community of direct sellers? It’s pretty simple, when you need a new mascara, call your Mary Kay lady. Love candles or decorating your home? Shop from your PartyLite rep. With companies offering everything from jewelry to vitamins, there’s plenty of direct sales businesses to choose from and many of them offer online sales and Small Business Saturday specials like Free Shipping. Better yet, if you love entertaining during the holidays invite a “party girl/guy” over and turn your home into a shop local storefront for your girl friends, with a glass of wine on the side. A fun night connecting with your BFF’s impacts your community in ways you probably never thought of. The ripple spreads from the direct sales rep, who started her part-time biz to pay for her daughter’s dance lessons, to the dance school owner who now has a new student, to the local market and wine store where you shopped for light bites, to your neighbor who works for UPS and delivers your order. Oh, and all those basket auctions your local non-profits and schools are doing to raise funds…direct sellers and small businesses paid for them. Not sure who sells what? Ask your friends who they recommend or search products and companies on the Direct Selling Assocation website *DSA Membership is the industry standard for best practices and ethics. Disclaimer: As a 23 year direct sales veteran I’m partial to party girls.

Lynn Bardowski, awarded a top 100 Small Biz Influencer, is a speaker, radio host and #1 best-selling author of Success Secrets of a Million Dollar Party Girl. Like her on Facebook >Million Dollar Party Girl and follow her on Twitter @LynnBardowski. Grab her free gift: http://bit.ly/SuccessTipsGift

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