Animations are quite powerful and can help a business in many ways. Visit any major site and you will notice how they add animations to explain their services and products simply because of their benefits.
However, still, not many businesses are aware of the benefits of using animations and stick to old ways of promoting a business. While traditional methods might be working for you, there is no need to stick to them as these newer ways of promoting a business come with added benefits.
The truth is that animation is doing a lot better than text-based marketing because videos are shared 1200% more than any other contents.
Moreover, it is easy to promote goods and services through videos because people retain more of what they see and hear than what they read.
Here are some more benefits of animations:
Explain Complex Situations in an Easy Way
There might come a time when you want to connect with you audience but cannot due to the complexity of the matter.
Suppose you run a bitcoin business. How would you educate a newbie about how it works? You will have to write a lot of content just to give them the basic idea. You will end up with dozens of articles, which not many people might read.
This is where animations can help. They can do it with much ease and better results because people process visuals 60,000 times faster than text.
They help in explaining abstract ideas in an easy and simple way so that users can understand it.
Better Engagement than Other Types Of Content
In the world of business, user engagement is very important and videos are said to have a much better engagement rate than other types of content. The reason for this is because our brains transmit 90% of information as visuals. This is why people find it easier to understand videos.
They Are Cost Effective
Imagine the cost of producing a real video. It involves the cost of buying equipment, setting up the place, hiring people to act, countless retakes etc. This all adds up a lot to the total cost of producing a video and 41% of marketers keep away from using videos due to budgeting issues.
Animations on the other hand aren’t that expensive or difficult to make. All you need is a designer who knows how to bring ideas to life. Another better option is to go for an animation studio like Spiel Productions. A good animation studio will listen to you and come up with a quality video to get the job done.
They Are Better Remembered Than Any Other Content
Animations have a good recall value, especially when they are told in a proper manner. Come up with a unique idea and use high quality animations to see the magic.
There are many more benefits of using animations. Give it a try today and see how it benefits your organization.