Startup Stories: The Boutique Publishing Revolution

Startup Stories: The Boutique Publishing Revolution
Amy Quale and Dara Beevas, founders of Wise Ink Creative Publishing

Tell us about your product or service.
We help purpose-driven authors and organizations refine, perfect, and strategically implement content for their audiences and create a plan to succeed in the marketplace. We offer customized publishing plans; editorial, design, and marketing services for print and digital book content; personal attention to our customers’ vision; and the necessary education and tools for authors to achieve goals with their books.

Our authors create more than books. Our authors create impact. They embody purpose and change. Our authors are storytellers, consultants, business owners, and movement makers.

What inspired you to launch your business?
As veterans in the publishing industry, we recognized that the world of books is at a pivotal time for content creators–authors. We believe there has never been a better time to write, because there are more outlets than ever to deliver the written word to the world. As a result, readers have more choices than ever, AND creative control is going back to the authors.

We see both the good and the bad with this, as there is a wider range in quality of content and content deliver than ever before. Wise Ink Creative Publishing exists to guide authors and help them make the most of their creative control, and we do this by using our industry know-how to provide quality control. We strive to be a positive force in the indie publishing world–allowing all the wonderful changes in the industry to benefit authors rather than hinder them. We are a publisher, a consulting agency, and an educational resource for authors taking the reins back into their own hands.

What problem does your business or organization solve?
We bring quality to indie publishing. Each book we publish is customized, carefully developed and crafted for its perfect audience. Many authors want to forgo the traditional publishing world (despite the high-quality books the traditional system produces, it remains difficult to break into, and authors lose creative control) but don’t want to be pigeon-holed into a CreateSpace or Lulu publishing template. We provide the boutique publishing option, allowing authors the beautiful, customized book–without the time and frustration of trying to get into the traditional world, or losing creative control.

We also provide education for how to publish without making mistakes, and how to reach audiences in new and forward-thinking ways.

What has been your biggest challenge and how are you working to overcome it?
Our biggest challenge is the still-prevalent stigma of self-publishing. While indie publishing is more accepted than ever, it’s still looked down upon by many industry veterans. The hard part is that the stigma is still often deserved. Yet we see many, many successful indie authors who don’t deserve the stigma!

We work actively every day to not only change the stigma, but to encourage indie authors to not be deserving of it.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has provided a wonderful outlet for us to connect with other amazing women-owned businesses! As a women-owned business, we love building other women up, and that’s what indie publishing is all about–elevating a mission, a cause, a movement. Project Eve is one of the best resources out there for doing just that.

Give us an insider tip that relates to your industry.
Publishing is like having a child.

You think it’s hard work being pregnant and going through delivery? That’s nothing, because then you have to raise that child.

Like being pregnant, the book writing and publishing process is both exciting, scary, and a TON of work. However, the real work starts when the book is done! A book isn’t going to achieve best-seller status all on its own. A book requires daily attention and work from the author to achieve its destiny!

Company: Wise Ink Creative Publishing


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Project Eve is compiling the largest archive of female founders’ startup stories in the world to motivate women to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities.  Please share your Startup Story today. All published content will be syndicated to over 300,000 friends, fans and followers. Project Eve welcomes submissions of original or republished content, stories. For more information, please refer to our Content Submissions Guidelines.


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