The ‘Business’ of Family


I stood in the kitchen with a screaming baby and wondered for the hundredth time where the handbook was to help me be as successful at being a mother as I was at running a business. The recurring thought of ‘How could I run three successful businesses and not manage to be able to run my household?’ pained me every day. I can build famous brands and yet I felt was going to fail at the single most important brand of all… Family!

I remember being in the depths of despair and making a conscious decision to create the handbook myself, I wanted to see if the system that I build businesses with could work when running a household.


I started to think about what traits had enabled me to lead a team, retain staff and inspire the clients to stay and grow with the business. I quickly started to apply the same methods in the household.


With each year came new challenges as my children grew and their needs began to change. The overlap between running a business and running a home became more and more apparent as we all shaped our lives.


My realisation through this time was that there are always four things which largely cross-over with running a business and your family home:


1. Having a ‘can-do’ attitude


‘I Can’ has always been my personal mantra and applies to how I have run any business. Having a can-do attitude and entrepreneurial spirit can overcome any task no matter how big or small, simple or challenging. This same positive mind-set is what we run our household by. When our son has found something “too tricky” we would encourage him to take the steps to make it possible to recognise that at some point soon he’ll find it ‘easy’ just as he has overcome all ‘tricky’ obstacles previously and to notice the joy that he gets from the outcome. Like any journey the process can be a difficult one. To provide an environment that is both challenging, as well as supportive is one of the main ingredients to watching your team in the workplace and your children at home grow.


2. Working as a team to win


Knowing the game everyone is playing is critical to building a successful business; crafting the rules of the game with the key members of the team and determining everyone’s role on the playing field is critical to winning the game.


When running a household the key to winning the game is to ensure everyone knows the rules of play. From the youngest to the oldest, including any adults who are responsible for looking after the kids, all are committed to playing the game and achieving the same pre-determined outcomes within the boundaries set. The game of winning is about learning new skills, setting goals, hitting targets and being acknowledged for a job well done. This acknowledgement and encouragement is critical for development and self-esteem whilst also allowing everyone to fail without judgement.


3. Setting the boundaries & allowing people to shine


I believe that you can create a team culture within any business where people are given freedom to choose. It’s important to set boundaries for what is possible, establish what is right and wrong for the business ethos and to work within a framework of the business culture. The same applies with family. When the kids are aware of the rhythm of routine they can be given freedom of choice. They are aware of the rights and wrongs and given free reign to grow and experiment, knowing that they are being supported in a structured environment that enables optimal growth.


4. How to listen and be heard


Being able to engage with our children in a positive way whilst being clear on what we want enables us to connect with them through positive commands, whilst avoiding negative ones. I often catch myself in old habits of using negative commands such as ‘don’t’ or ‘can’t’ only to repeat the phrase more positively. Allowing the children to speak and acknowledge their feelings and emotions is much more effective than interjecting with negative comments or just nodding without actually listening. This empowers them to be their own person, have confidence to share and ultimately learn from their own journey. They will ask you for help if they want it, most of the time they just want to talk! Children are no different to the adults who surround you every day both at work and at home.


My biggest awareness is that every day presents itself with new lessons. Allowing yourself to be positive with your actions, free with your choices, structured with rules and flexible within boundaries; knowing what your strengths are and allow others to support your weaknesses and utilising your words to have a positive impact on family. We are all learning and the biggest freedom of all is being fearless to take action and willing to make mistakes – only then can we all truly learn and grow!


• Linzi Boyd is the author of Brand Famous: How To Get Everyone Talking About Your Business, published by Capstone (2014)

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 828868 644095You produced some decent points there. I looked on the internet for that issue and discovered a lot of people is going together with with the internet site. 201532

  2. 769165 354456Even though you are any with the lucky enough choices, it comes evidently, whilst capture the fancy with the particular coveted by ly folks other useful you you meet could possibly well have hard times this specific difficulty. pre owned awnings 32717

  3. 967534 267627Youre so cool! I dont suppose Ive learn anything like this before. So good to find any person with some authentic thoughts on this topic. realy thank you for starting this up. this internet site is something that is wanted on the internet, someone with slightly bit originality. beneficial job for bringing something new towards the web! 277826

  4. 422407 896996Good post. I learn something a lot more challenging on different blogs everyday. It will always be stimulating to read content material from other writers and practice a bit something from their store. Id prefer to use some with the content material on my weblog whether you dont mind. Natually Ill give you a link on your web weblog. Thanks for sharing. 566756

  5. 765455 857271 Nice post. I learn something a lot more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice just a little something from their store. Id prefer to use some with the content material on my blog whether you dont mind. Natually Ill give you a link on your internet weblog. Thanks for sharing. 880545

  6. I’m impressed, I have to admit. Rarely do I encounter
    a blog that’s both educative and entertaining, and let me tell you, you have hit
    the nail on the head. The issue is something which too few people are speaking intelligently about.
    I am very happy I found this in my hunt for something concerning this.

  7. 815458 651791Hello there! I could have sworn Ive been to this weblog before but soon after checking through some with the post I realized its new to me. Anyhow, Im certainly glad I identified it and Ill be bookmarking and checking back frequently! 62550

  8. 425942 479602I dont agree with this particular post. Even so, I did researched in Google and Ive located out that you are correct and I had been thinking in the incorrect way. Continue producing quality material related to this. 122732

  9. Undeniably believe that which you said. Your favorite reason appeared to be on the internet the simplest thing to be aware of.
    I say to you, I definitely get irked while people consider worries that they just do not
    know about. You managed to hit the nail upon the top and defined out
    the whole thing without having side-effects , people could take a signal.
    Will probably be back to get more. Thanks


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.