The Circus Life of a Small Business Owner

tip1_6730The Circus Life of a Small Business Owner

Client phone calls, vendor emails, prospective client meetings, networking gatherings, training seminars, and strategy sessions… This is just a portion of the circus life of a business owner. With so many tasks to be accomplished, finding time to actually work can feel like a clown juggling 15 flaming torches at once. How do you actually focus on one task without all the rest falling down around you?

Just like in the circus, you can’t get to the main event in your business without partaking in all the sideshows. While they may seem trivial and cumbersome, the tasks accomplished during the perilous walk across the tightrope can make or break your business. Because of this, it’s important to not miss a step along the way.

You may be the star of the show, but you do not have to be a one person performance. The circus life of a business owner becomes far less intimidating when extras are hired to help behind the scenes. Hiring a social media manager fills the very necessary role of an MC to broadcast the highlights of your business. A graphic designer creates the images which captures the attention of your passive audience. Your virtual assistant becomes the stage manager, handling and managing all your important tasks behind the scenes.

Hiring performers for your business can be extremely stressful, especially when you have never done so before. Not knowing whether the new performer will excel or fail drives many business owners to hold off hiring altogether. Hiring a team member can make you feel like a sword swallower – it’s painful at first but after it’s all said an done it is a relatively painless procedure. Done correctly, your business can receive a standing ovation for performance excellence.

Contract employees, like extras in the circus, allow business owners to find comfort in the fact that they are not tied to a permanent relationship. If the contractor doesn’t perform up to par, the working relationship can be terminated without consequences. There are no unemployment claims to deal with, and all the scary animals associated with a full-time employee remain caged. It’s a win-win situation.

If you are considering adding to your team, we would be glad to discuss your business needs with you. Should you want to look further, however, we have a couple resources. Elance and oDesk are both freelancing websites where you can list your project for contractors to bid on. Once proposals are received you may review the candidate’s work history and interview him/her by phone or Skype before making your final decision. With millions of freelancers competing for jobs, we guarantee you will find at least one suitable candidate.

The circus life of a business owner can be hectic and insane, however with the right cast, your show can turn into a 5-star performance. Take the first step of finding fellow cast mates and let your real show begin!


Kim Sutton is a founding partner of Sutton Creative Studios, an agency specializing in social media management, graphic design and virtual assistance. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

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