MT, RT, friend me, tweet me, reblog, pin it, scrobble….the list continues forever.
Social media is changing our world. Unfortunately, many people aren’t taking advantage of the benefits of using social media. In my experience, here are a few tools to enhance your social media experience for either you or your business.
1. Use the same profile pictures or familiar ones.
I use the same photo on Facebook, Twitter, WordPress, Pinterest, and Instagram. My LinkedIn will soon be a professional headshot, which will differentiate, but look very similar. Doing this is not just a crazy OCD thing; it’s to keep your image alive.
For businesses this is VERY important, even down to the cover photo. The brand’s image is one of the most important ways for customers to make a connection to that brand.
2. Update appropriately.
This is a simple thing that people often ignore. No one cares how much weed you smoke or how much drink you drink. People especially do not care about how bad of a worker you are or how much drama there is in your relationship. Facebook and Twitter can be amazing tools to connect with people both personally and professionally, but these tools of communication can ruin your reputation when used incorrectly.
To relate this to your business – train everyone to multitask their social media or get them a separate phone, tablet, whatever to make it work. There have been some pretty bad slips in the past and I doubt there won’t be more in the future. If a social media manager can’t keep their accounts straight, then I’m not sure how they’ve kept their job. Keep your accounts on different devices if need be.
3. Boost your SEO with your about section.
Search engines pick up the text from your business pages and Twitter descriptions. If your business has a name that stands out, that could help someone who already knows about your business, but people could lose it when they are looking for your product or service. Use hashtags in the description on Twitter so that your account shows up when searching a hashtag.
Employers usually Google (or Bing, I guess) their prospective employees and I’m sure they would not be pleased if they saw “Alli Dillenbeck. 20. Drinks. Parties. Luvs LIFE!!!” They would definitely prefer “Alli Dillenbeck. 20. #PRSSA. PR student interested in food and drink industry. Journalism and graphic design minors.” (Sorry all you drinkers and party go-ers out there.) Using this section can show your professional self and connect you to like-minded professionals.
4. Don’t “Pin It” if it’s not worth it.
If your product, business, or service is for men, don’t use Pinterest. If you’re trying to engage a younger audience, try Instagram. Learn the different platforms and pick which is best for you. Spreading yourself too thin will be too much work with very little ROI.
This goes for personal SM use as well. If you don’t know how to use Facebook pages, don’t tell a future employer that. Teach yourself on your free time and ask people who are familiar.
5. Interaction > followers
This may go without saying, but it is better to have 100 comments on a post from a Facebook page with 50 likes than 500 likes and no interaction. When there is a new Facebook page or Twitter account, it is best to work on interactive content to bring in loyal customers. When people feel like they can comment on posts, they feel like they are a part of something. This is valuable when your boss may ask you to increase web presence. Try to engage followers more and the likes/follows will come.
Personal content should be similar. If your posts get no likes or comments, you might want to try changing what you are posting. Use your posts to create connections with people. If you post about work (only nice things!) this could get you a media connection from a friend, or a new client. Always think about what can get you ahead before you click “post”.
Social media can seem very simple, but it’s not always the easiest medium to use. Free promotion is the best promotion, so use it wisely to increase your ROI with SM.
Alli Dillenbeck is currently a public relations student at the State University of New York at Plattsburgh and a PR/Marketing Specialist at Adirondack Grilling Pellets. Her one true love is social media.