The key reasons why your website won’t convert



If we could all get into the mind of every single website visitor that hit our website over the years then our lives would be so much easier. In fact, just understanding their behaviour is a step closer to a better click to sale conversion rate. Lets face it, even though search engine keywords are the most targeted form of online advertising it doesn’t mean that every single visitor that hits your website has the intention to buy from you, or will buy from you.




According to Terry Burrows of SEO ROI, the reasons are there and we have to find them. We can try asking people, and although we do get the answers, we do not always get the solutions…


    • “Your prices are too steep!”


    • “They are just comparing prices!”


    • “We are looking for a discount!”


    • “It loaded wierd on my mobile phone!”


    • “Your website was too slow!”


    • “Your website was not easy to navigate!”



There are some of the key reasons right there why our websites visitors are not buying from us. Simple! Well, no it is not, we may have found a few answers to our problems but we haven’t found the solution and fixed it yet.


So what do I do to fix my website?


Fixing your website is not always an easy solution, it is the only solution, otherwise you are going to be stuck in the same old hole until you dig your way out of it, or deeper in. What is the point of a website that doesn’t convert? Here I will share with you some modern day upgrades to help you to increase your conversion rates, then you can take them to your web designer, ask him to upgrade your website, pay him his fees and tell him to send me a commission via Paypal.


Make your website fully responsive


In the modern day of the Internet did you know more and more people are turning to mobile phones as a way to search the Internet? Think about it, Google’s Hummingbird update is the massive clue, they know which way the digital era is heading and they are making preparations for it. Think semantics and long tail search coming from a mobile phone, think about the use of voice recognition when it comes to making a search on Google. These two elements of search have one thing in common, when it comes to a mobile phone more often than not the person will ask it a question rather than using a keyword to search.


The first thing you must do to increase leads/sales/conversions is to make your website fully responsive. This essentially means that your website will fit into the size of any browser, whether it is on the big screen of your laptop or your iPhone’s smaller screen. Our studies show that our clients get a bigger increase in leads & sales when it comes to making their website fully responsive. Check the Google mobile friendly testing tool to see if you pass the mobile friendly test.


Install a heat map


‘What is one of those’, I hear you say? A heat map is designed to track where your visitors have been on your website by following their cursor or a click on the landing page and leaving a trail. On a website we have setup on Clicktale you can see the cool and hot areas of a website. The red areas are the hot areas of your website whilst the lighter areas are of less interest to your visitors and are considered cooler. Using a heat map you can get a better understanding of your landing pages by seeing where that pages visitors are navigating to.


Speed up your website


A serious matter that people overlook is the loading speed of their website. Not too long back we got a client who had problems loading their website on a mobile browser after we told them about the shift to mobile search. They istened to us and wanted to prepare themselves and their website for mobile phone browsers. After just 5 minutes of looking at their website I had figured out the answer… their images were too big. The web designer did a good job on the web design itself but they hadn’t cropped the photographs on the homepage, they had simply resized them.


Well, when you resize an image via HTML or CSS the image may look smaller but it is in fact still the same capacity. If I remember correctly an average photograph from a mobile phone is around 2mb to 3mb and if you have 10-12 of these on your homepage then that page is going to take a while to load, especially on a mobile browser with a limited WiFi access. All I needed to do was to crop (optimise) the images which reduced the capacity of the photographs by 90% and also cut the loading speeds and as a result they could now see their website loading much quicker on mobile browsers. With the post above pointing out the evolution of search into mobile browsers then don’t you think that this could be a very important piece of advice for our clients?

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.


  1. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I will be subscribing to your augment and even I achievement you access consistently quickly.

  2. It is perfect time to make some plans for the long run and it is time to be happy.
    I’ve read this publish and if I could I want to suggest
    you few attention-grabbing issues or tips. Maybe you
    can write next articles regarding this article. I desire to read
    more issues approximately it!

  3. Right here is the perfect site for everyone who hopes
    to find out about this topic. You realize so much its almost tough to argue with you (not that I personally will need to…HaHa).
    You definitely put a fresh spin on a subject which has been written about for years.

    Excellent stuff, just great!

  4. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any recommendations for first-time blog writers? I’d certainly appreciate it.

  5. Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t
    show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great blog!

  6. Simply wish to say your article is as astounding.
    The clarity in your put up is simply spectacular
    and i could assume you are an expert in this subject.

    Well with your permission let me to snatch your RSS feed to keep
    updated with forthcoming post. Thanks one million and please carry on the rewarding work.

  7. Can I just say what a relief to find an individual who truly
    knows what they are talking about on the net. You definitely know how
    to bring a problem to light and make it important.
    More people ought to read this and understand this side of the story.
    I was surprised that you aren’t more popular given that you certainly have the gift.

  8. Definitely believe that which you said. Your favorite justification seemed to be on the web the easiest thing to be aware
    of. I say to you, I definitely get annoyed while people consider
    worries that they plainly don’t know about. You
    managed to hit the nail upon the top and defined out the whole thing without
    having side effect , people can take a signal. Will
    likely be back to get more. Thanks

  9. Thank you a bunch for sharing this with all of us you really
    recognize what you’re talking about! Bookmarked.

    Kindly additionally talk over with my site =). We will have a link exchange agreement between us

  10. Good blog! I really love how it is easy on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a great day!

  11. Hi! I know this is somewhat off topic but I
    was wondering if you knew where I could find a captcha plugin for my comment form?
    I’m using the same blog platform as yours and
    I’m having problems finding one? Thanks a lot!

  12. This is very interesting, You are a very skilled blogger.

    I have joined your rss feed and look forward to seeking more of your fantastic post.
    Also, I’ve shared your web site in my social networks!

  13. It’s a shame you don’t have a donate button! I’d most certainly donate to this outstanding blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this site with my Facebook group. Talk soon!

  14. When I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every
    time a comment is added I receive 4 emails with the same comment.
    Perhaps there is an easy method you are able to remove me from that service?
    Thanks a lot!

  15. Hi, I do believe this is an excellent blog. I stumbledupon it ;) I
    am going to revisit once again since I bookmarked it.
    Money and freedom is the greatest way to change, may you be rich and continue to help others.

  16. What’s up to all, how is the whole thing, I think every one is getting more from this web site,
    and your views are good designed for new viewers.

  17. One important thing is that if you are searching for a education loan you may find that you’ll want a cosigner. There are many scenarios where this is correct because you might discover that you do not employ a past history of credit so the mortgage lender will require that you have someone cosign the loan for you. Great post.

  18. 42777 190479Its onerous to search out knowledgeable individuals on this topic, nevertheless you sound like you already know what you are talking about! Thanks 603361

  19. 477192 392995Hello, Neat post. There is actually a issue along with your internet site in internet explorer, could test thisK IE nonetheless will be the marketplace leader and a large portion of people will leave out your exceptional writing due to this dilemma. 903207

  20. F*ckin’ tremendous things here. I am very glad to look your post. Thank you so much and i’m having a look ahead to touch you. Will you please drop me a mail?

  21. I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Superb work!

  22. This piece of writing concerning Search engine optimisation is really good one, and the back links are genuinely very useful to market your web page, its also known as SEO.

  23. Usually I don’t read article on blogs, but I wish to say that
    this write-up very compelled me to take a look at and do it!
    Your writing style has been surprised me. Thank you, very
    great article.

  24. I was very pleased to find this page. I need to to thank you for ones time just for this wonderful read!! I definitely enjoyed every bit of it and I have you bookmarked to see new stuff in your website.

  25. This is very interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of your excellent post.

    Also, I’ve shared your site in my social networks!


Please enter your comment!
Please enter your name here