The Latest In Facebook: Is Your Business In The Loop?

Social media has been an enormous boon to businesses large and small. It keeps them in touch with customers and present in their daily lives. No one can argue that Facebook has been one of the most formidable out of all of the social media platforms. What is the secret to its success? Volumes could be written on that question alone. But for now let’s focus on just one of the most important and hard to ignore reasons for its prominence: its dynamic nature. Constantly evolving, ever changing, it possesses a quality of vitality and excitement. Facebook 2013 is vastly different from Facebook 2010 (or even from 2012, for that matter). It doesn’t allow its users to become “too comfortable” with it, risking boredom and abandonment. It periodically unveils a new look, a new feature, a new gadget that keeps users thinking, talking, and discovering. The people behind Facebook have a keen grasp of the importance of staying on the cutting edge and not resting on old laurels.

Today, so many businesses have their own Facebook pages. They have proven to be a valuable tool in networking, engaging with customers, and promotions. But just as Facebook understands the importance of growth, change, and relevance, so must the business owner who employs this social media platform. As Facebook changes, so, quite often, should your company’s Facebook page.

Is your business making the most of the latest features on Facebook? How much time has gone by since you checked?

Mike Gingerich, co-founder of TabSite, a leading Facebook page management software for contests and promotions, recommends regular audit of your Facebook page to ensure that your business is not missing out on any of its new features. He offers this checklist of 11 key items that can help maximize your Facebook page’s potential.

Maximize Your Page Cover Image – Facebook recently updated its guidelines and relaxed the restrictions on what may be featured on your cover image for your main page. This choice location now allows you to display your call to action, web address, and more. It must be noted that text may not exceed 20% of the cover image area.
Evaluate Your Profile Image – Your profile image is seen whenever you post; it is the first thing that users see when scrolling through the posts in their news feed. This is where your brand’s logo should appear, rather than, for example, a personal picture of the owner (unless the owner’s face is the brand). Your logo can help reinforce company branding.
Review Your Tab Thumbnails – Your tab thumbnails are found beneath your main page’s cover image. These lead to the apps that are in use on your page. You are allotted three tab apps that are always visible to those who visit your page. Seize this opportunity to showcase them and capture your visitors’ attention.
Maximize Use of Tab Apps – A highly effective way to boost engagement on your Facebook page is through the use of tab apps. Most commonly, they are used for offering deals and running contests. Facebook requires the use of a third-party app for these. At very least, your page should feature a tab app that enables visitors to sign up for your business’ email newsletter.
Use the Short Description – Facebook allows for a brief description of approximately 155 characters that displays at the top of your page, beneath the cover image and the profile image. This is a perfect space to list your website URL and offer a concise statement about your business.
Optimize the “About” Section for Search – After adding your Short Description, do not forget to review and complete the remaining elements of the “About” area, which contains subsections such as Company Overview, Description, General Information, and Mission. Make sure your “About” area contains your keywords as it is indexed by search engines. Remember to include your address, city, state and zip code in “General Information” to optimize your page for local search.
Customize Your Facebook URL – Does your Facebook page URL still contain the word “pages” and a bunch of numbers? If so, it’s time to customize your username. Choose this carefully, though. Your Facebook URL can be changed only once after it is originally set.
Review Your Category, Especially if You’re a Local Business – On Facebook, you will find numerous category options. Many are similar, but some offer different features. One of the most important features of which any local business should take advantage is the Check-in option. If your business has a physical location that you want customers to visit, strongly consider changing your Facebook page category to Local Business to utilize this exciting feature that allows users to “check in” to your location. The benefit is twofold. First, it raises the level of awareness of your business. Second, check-ins can be part of Graph Search results. If, for example, a Facebook user is searching for a restaurant in a certain area that friends have visited, check-ins appear in the results.
Activate Replies to Comments – Just released in March of 2013, this feature, when enabled, lets pages offer their community the ability to reply to a particular comment in a thread, allowing for more specific and meaningful discourse.
Review Admins and Roles – Often overlooked is the task of verifying that all the admins who have access to your page are still a part of your business or working with you on the management of your page. Frequently businesses have transitions of staff or changes in support team members. It is crucial to confirm that those with access to the page are only the people you authorize and that their roles are accurate as they are listed.
Check Your Notification Settings – It is highly recommended that page managers review the notification types that are active in the “Your Settings” area. Awareness of visitors’ interactions with your page is necessary for good customer service. You need to know about notifications in order to be able to respond to them!

Use this checklist today to ensure that your business’ Facebook page is taking full advantage of all of this powerful platform has to offer!

You’ll “like” the results!

This post is from Bola Olonisakin, Creative Head & Online Strategist at GTechDesigns LLC. Bola specializes in web design and development techniques, standards and methodology. She works to enable organizations to grow their web strategy and increase the visibility of their websites. If you’re interested in improving your web presence, feel free to contact her at [email protected], or @gtechdesigns on Twitter. This post was originally posted at

Add a Blog


  1. 628820 833644Hello there! I could have sworn Ive been to this blog before but right after reading by way of some with the post I realized it is new to me. Anyhow, Im certainly happy I identified it and Ill be book-marking and checking back frequently! 166165

  2. 925480 159784Good read, I just passed this onto a colleague who was performing some research on that. And he actually bought me lunch as I identified it for him smile So let me rephrase that: Thank you for lunch! 949742

  3. 26422 216233if the buffalo in my head could speak german i would not know a god damm thing. What i do know is that the language of art is out of this world. 257512

  4. 809798 707290We dont trust this wonderful submit. Nevertheless, I saw it gazed for Digg along with Ive determined you can be appropriate so i ended up being imagining within the completely wrong way. Persist with writing top quality stuff along these lines. 792505

  5. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your blog? My blog site is in the very same niche as yours and my visitors would genuinely benefit from some of the information you present here. Please let me know if this ok with you. Cheers!

  6. Hi are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any coding knowledge to make your own blog? Any help would be greatly appreciated!

  7. I have observed that over the course of making a relationship with real estate proprietors, you’ll be able to come to understand that, in each and every real estate purchase, a percentage is paid. All things considered, FSBO sellers will not “save” the commission. Rather, they struggle to win the commission through doing an agent’s job. In the process, they invest their money and time to execute, as best they are able to, the tasks of an representative. Those tasks include uncovering the home by marketing, introducing the home to willing buyers, developing a sense of buyer emergency in order to prompt an offer, organizing home inspections, taking on qualification checks with the lender, supervising fixes, and facilitating the closing.

  8. Hi there, just was alert to your blog through Google, and located that it is really informative. I am gonna watch out for brussels. I will appreciate for those who proceed this in future. Numerous other people shall be benefited from your writing. Cheers!

  9. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am worried about switching to another platform. I have heard great things about Is there a way I can transfer all my wordpress posts into it? Any help would be greatly appreciated!

  10. I am only writing to let you understand of the cool discovery my wife’s daughter undergone browsing the blog. She figured out several pieces, most notably what it is like to have a great coaching style to let many others just learn a number of grueling issues. You really exceeded my desires. I appreciate you for delivering such important, safe, edifying and as well as unique guidance on that topic to Tanya.

  11. You actually make it appear really easy along with your presentation but I to find this topic to be actually something which I think I’d never understand. It kind of feels too complex and extremely wide for me. I’m taking a look forward to your subsequent publish, I’ll try to get the cling of it!

  12. Hey there I am so thrilled I found your webpage, I really found you by error, while I was looking on Google for something else, Nonetheless I am here now and would just like to say cheers for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the awesome job.

  13. Youre so cool! I dont suppose Ive read something like this before. So nice to search out anyone with some unique ideas on this subject. realy thank you for beginning this up. this web site is one thing that’s wanted on the web, someone with somewhat originality. useful job for bringing one thing new to the web!

  14. Oh my goodness! Amazing article dude! Many thanks, However I am encountering issues with your RSS. I don’t know the reason why I can’t join it. Is there anybody getting similar RSS issues? Anyone who knows the answer will you kindly respond? Thanks!!

  15. Its like you learn my mind! You seem to know so much about this, like you wrote the e book in it or something. I believe that you simply can do with some to drive the message house a little bit, but other than that, this is fantastic blog. A great read. I will definitely be back.

  16. I just could not go away your web site prior to suggesting that I actually loved the usual information a person provide for your visitors? Is gonna be back often to check out new posts

  17. All right you are right, truly PHP is a open source and its help we can take free from any discussion board or web site as it takes place here at this web page.

  18. This paragraph regarding Search engine marketing is in fact fastidious one, and the back links are genuinely very valuable to promote your web page, its also referred to as Search engine optimisation.

  19. Thanks for your write-up on the traveling industry. I will also like contribute that if you are one senior thinking of traveling, it’s absolutely crucial that you buy travel cover for seniors. When traveling, senior citizens are at high risk of getting a professional medical emergency. Buying the right insurance package in your age group can protect your health and provide you with peace of mind.

  20. 706179 292336The electronic cigarette makes use of a battery and a small heating aspect the vaporize the e-liquid. This vapor can then be inhaled and exhaled 639876

  21. 315742 745661Sounds like some thing plenty of baby boomers need to study. The feelings of neglect are there in a lot of levels when a single is over the hill. 241588


Please enter your comment!
Please enter your name here