The Personal Social Media Experiment


In the midst of job hunting and working on personal side projects, I found myself engaging increasingly in social media. My spare time has allowed me to catch up on world news, do rigorous job searches and read. I decided to conduct a small experiment to ascertain how much time I actually spent on social media.  First , I scoured the search engines to see if there were any similar experiments and compare myself to the results by others.

The Method.

My study ranged from October 18 to  November 1, 2013, and before I did my daily browsing, tweeting and updating, I started a timer on the stopwatch. The time was recorded on an Excel spreadsheet for each time I went to a different social media platform. I must admit that I messed up a few times, but I remembered just in time. I got into a rhythm after the fourth day.

The Results.

I spent exactly 68.7 hours on Social Media in the time span 2 weeks.

Facebook : 35.5 hours

Twitter : 23.2   hours

Instagram :  3 hours

Pinterest : 5.8 hours

LinkedIn : 1 hour

Google+ : 12 minutes


The Lesson.


I spent too much time on Facebook! I should be focused more on LinkedIn at this point in my transition phase. Now that I am aware of this wasted time, I will attempt to adjust my behavior accordingly.


Do you feel you spend too much time on social media?


What  techniques do you utilize to manage your time on social media?


Jheanelle Soyibo is a Master of Science graduate from Full Sail University with an interest in Content Marketing,Branding and Public Relations.

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