The Power of the ‘ASK’

the ask
© Thomas R. – Fotolia.coHow often do you speak for your clients before you actually give them the opportunity to respond? What I mean is do you make a decision on how they will react before you even ask them? Why, as business owners do we do that? It can’t be fear of rejection because we wouldn’t be entrepreneurs as rejection is part of our everyday life. And it can’t be that our egos are so big we feel we already know what they are going to say before they even open their mouths. So, what is it? In a way, I don’t care what the reason behind this phenomenon is. All I truly care about is that we stop it immediately because it’s disabling our businesses.

The power of the ASK is simple. Don’t try to read the crystal ball to determine what your client or prospect is going to say. Just ASK.

Small business entrepreneurs need to just ask when it comes to sales, marketing and customer experience
Remember: The worse thing that could happen is they say, “No”. No big deal, you were already there before the ASK. However, if you come from a place of transparency and care for the other person, no matter what the answer is, you’ve done your job in creating an open and honest dialogue. Once that’s established, being able to make the situation a win-win for both parties is where your success lies.

Read on about personal examples of how talking for the client before asking resulted in opportunities.

A business associate of mine works with a particular industry to Power Partner for lead generation as they target the same market. She leverages the other parties’ already established trust with the client for the opportunity to sit face-to-face with the prospect to offer education and how she can help them achieve their goals. My associate had identified a few key Power Partners for this process and had shared it with her personal consultant who is also in the industry. When her consultant said, “Why haven’t you asked me to tap into my client source?”. She was taken aback and said, “I didn’t think you’d want to be a part of it.”. Not only did he want to be a part of it, he believed in the services she provided so much he’s having her partner with his entire team! She was lucky her consultant used the power of the ASK with her, otherwise she would have missed out on the power of reach he and his staff had with their clients.

Sometimes the power of the ASK is as simple as, “Are you happy with your current XYZ service?”. Assuming prospects are satisfied with their current providers is never good business. Again, you’ve just talked for them without allowing them to speak up. I have a friend who is amazing at this ASK. If she meets a business owner who fits her target market, she immediately finds a way to include within the conversation if they need her service. AND, she converts more than half into new clients!

Customer Service
When a client is dissatisfied with your product, you can go one of two ways. Offer up the world or ASK them what would make them happy with the situation. Often times small businesses are so concerned about making and keeping the client satisfied that they over, over deliver beyond what the client is even wanting. If a client is unhappy with your service, simply ASK what you can do that would make the situation better. Nine times out of ten, they will request for far less then you were willing to give. If you still want to go over and above to show your appreciation for their business then, do so, but at least you have a base line of what would have been a pleasant experience within their expectations.

We all fall into the habit of talking for our clients or centers of influence. However, if you can be cognisant of the habit to stop and remind yourself, then you’ve made progress and will become even more open to ideas and opportunities within your business.

We want to hear your stories! Share with us your experiences of either the lesson learned of not ASKing or how the Power of the ASK increased your profits.


  1. Hi! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  2. I’m not sure why but this web site is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later and see if the problem still exists.

  3. 159983 152406Appropriate wow messages are bound to show your and supply memorialize the speacial couple. Beginner sound system to high in volume crowds ought to always take a appear at all with the amazing value behind presenting and public speaking, which is to be someones truck. very best man speeches brother 610006

  4. Hi there. I found your web site by way of Google at the same time as looking for a related matter, your web site got here up. It seems to be good. I have bookmarked it in my google bookmarks to visit then.

  5. 905797 271799Im not that significantly of a internet reader to be honest but your blogs actually nice, maintain it up! Ill go ahead and bookmark your site to come back inside the future. All the finest 994999

  6. In this grand pattern of things you actually get a B- just for effort. Where exactly you actually confused everybody was first on the details. As it is said, details make or break the argument.. And it could not be much more accurate in this article. Having said that, permit me reveal to you exactly what did deliver the results. The authoring is definitely highly convincing which is probably why I am taking an effort in order to opine. I do not make it a regular habit of doing that. Next, despite the fact that I can notice a leaps in reasoning you come up with, I am not certain of how you appear to connect the points which help to make the actual final result. For right now I shall yield to your position however trust in the future you connect your facts much better.

  7. 156511 983053I dont normally have a look at these kinds of sites (Im a pretty shy person) – but even though I was a bit shocked as I was reading, I was definitely a bit excited as effectively. Thanks for giving me a big smile for the day 874558

  8. Hello, you used to write fantastic, but the last several posts have been kinda boring¡K I miss your tremendous writings. Past few posts are just a bit out of track! come on!

  9. It is actually mostly unthinkable to see well-aware users on this issue, unfortunately you come across as like you comprehend those things you’re covering! Gratitude

  10. Just desire to say your article is as astounding.
    The clarity in your post is just great and i can assume you’re
    an expert on this subject. Well with your permission let me to grab your feed
    to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable

  11. Hello, Neat post. There’s an issue with your site in internet explorer, might test this¡K IE nonetheless is the market leader and a good section of people will leave out your magnificent writing because of this problem.

  12. Thanks a lot for sharing this with all of us you really know what you are talking about! Bookmarked. Kindly also visit my site =). We could have a link exchange contract between us!

  13. 889967 357879Its perfect time to make some plans for the future and it is time to be happy. Ive read this post and if I could I wish to suggest you some fascinating items or suggestions. Maybe you can write next articles referring to this article. I want to read even much more items about it! 459109

  14. Thanks for sharing excellent informations. Your web site is so cool. I’m impressed by the details that you’ve on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the information I already searched all over the place and simply couldn’t come across. What a great web-site.

  15. 7412 383044I like the valuable data you offer inside your articles. Ill bookmark your weblog and check once again here often. Im quite certain Ill learn a lot of new stuff correct here! Best of luck for the next! 987708

  16. 566338 784033A excellent clear cut answer and a terrific concept. But how do I post any work on this site is an additional question. The Foureyed Poet. 517619


Please enter your comment!
Please enter your name here