The Ultimate Guide for Improving Etsy Sales: 6 Expert Secrets

Your customer is walking down a crowded street market. On all sides, vendors are screaming at her, waving their hands, all fighting for her attention. They all say the same thing, “My product is the absolute best — and truly unique!” But she has eyes, and she can see for herself how unique each product is. And none of them are what she’s looking for. Where is what she’s looking for?

Not far, but within reach, you’re waiting in your booth trying to get a sale. If you shout, no one hears you. If you say how great your products are, no one believes you. But there, lying right in front of you, is the exact product your customer has been looking for this whole time.

Competition in Etsy is fierce, but it’s the vendor’s responsibility to draw in the customer, or they go home hungry. Every successful Etsy seller has their own tricks and tips, but which ones will work for you? This piece compiles the 6 most helpful tips that can be applied to any Etsy page to get your voice heard over the competition.

  1. Search Engine Optimization

Before a battle, know the terrain. You are an online store. SEO is how anyone finds anything in the online marketplace. It may not be as interesting of your craft, but developing SEO skills is essential for the business side of things.

First, make a list of your target keywords if you haven’t already. Be careful about “eyeballing” SEO keywords — you’d be surprised at which words people use to search. It’s best to use the aid of an SEO tool. Google Trends works well because it shows up-to-date statistics, comparison charts, and related searches — and it’s free. Test out all your keywords to find which are most popular.

Google Trends

When you have a list of keywords — around 5 words or phrases — start putting them on your site everywhere:

  • Store title
  • About page
  • Profile
  • Section names
  • Product names
  • Descriptions
  • Tags

Your SEO is how people find your Etsy store — ignoring it is like keeping your store’s lights off.

2. Soften your Return Policy

Did you know that 66% of online shoppers read return policies? How about that 82% of shoppers will leave your store if the return policies are too much work? (Read more return statistics here.)

Returns are a big deal in ecommerce because you’re essentially asking your customers to buy a product on good faith. To minimize that anxiety, institute better, more lenient return policies.

Here are some return features that have proven effective:

  • Moneyback guarantee (or at least store credit)
  • Pay for return shipping
  • Extend deadlines: 45 – 90 days, or more

It may seem counterintuitive, and you may even lose some money, but making happy customers now leads to more money in the future.

3. Organize a Marketing Plan

Marketing a successful Etsy store isn’t something you can do in the moment. It takes large-scale planning that encompasses big picture timelines and day-to-day activities.

The two things you’ll need to start are a calendar and a plan. Get a vague idea of how your year will go — research the top sales seasons for your product, the dry times, and combine that with your own personal schedules, such as vacations or busy times. This should help you decide the best times to roll out new products, hold sales, restock, or simply lay low.

There’s also the everyday minutiae which can go crazy if left unleashed. Keep track of your social media posts and blog updates, as well as the usual business chores.

Finally, you’ll want your finances in order. Obviously you’ll want to keep a close eye on your business budget, but don’t neglect the details. For example, do more than just allot an amount of money to advertising. Keep track of which advertising methods work best, and if they justify their price.

4. Far-reaching Social Media Web

Just like SEO, social media is another major highway in the online marketplace.

Create store pages on Facebook, Twitter, Instagram, Snapchat, Google +… create an OKCupid profile for your store, if you have time! You can never have too much publicity, and different customers use different social media outlets so the more social media representation you have, the broader your customer base.

Consider starting a blog just for your Etsy store. You could talk about your thoughts and opinions regarding topics related to the store, as well as promote new products and sales. You may even develop a readership based on your ideas independent of the store, which is great for brand identity.

Post regularly to develop a rhythm your followers can get used to. Each post is a little tiny advertisement for your store, no matter what it says because it’s coming from the store account.

This can get hard to manage, which is why you should stay organized, as mentioned above. Keep all your post times in your calendar so you don’t miss any.

5. Internal and External Reviews

It’s one thing when you talk about how great your product is, but it’s another when someone else does it. Reviews are great for social proof, raising the value of your product, and simple advertising.

If your customers aren’t reviewing on your Etsy page (of if you’re cursed with early bad reviews), try reaching out to previous customers and asking them for positive reviews. A follow-up message after a purchase is good etiquette anyway, so it’s no big leap to include this quick request and a link to the review page.

Another way to get the word out is to have other sites and blogs review you. Try reaching out to smaller review sites and ask them to review your products. You can even include a free sample. Or, if you have your own blog, you can collaborate with another Etsy store, where you both promote the other.

6. Facebook Advertising

Advertising is a worthwhile investment for your store, and Facebook Advertising works well because it’s customizable and scalable to your price range. Facebook Advertising lets you outline the parameters for the type of person you’re targeting, i.e., American women in their late twenties that like Spongebob.

Facebook Advertising

A little customer research may be in order. Try sending a brief questionnaire to your existing customers to get some data on who’s shopping at your store. Look for any trends that could help you narrow down your advertising campaigns.

Conclusion: Happy Customers are Better than Sales

Trying to pinch every penny to escape the red line isn’t a bad strategy per se, but it can be detrimental if taken to extremes. Online shopping is about convenience — the shopper buys what they need from their couch, and if they don’t like a store they can go to a new one within seconds.

In this environment, it’s not as simple as “you should buy my product because it’s the best.” You need to consider how to make your customer happy, how to pamper them in a way that they remember you the next time they go shopping.

Use the above tips to make your customer’s Etsy shopping experience as painless as possible. Your customer’s happiness should be your top priority, even if just a means to make more money.

175 COMMENTS

  1. Good morning

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    Here it is!

    The Ultimate CBD Edibles Guide

    Also known as cannabinoids, CBD refers to hemp content contained in the cannabis plant. Along with other cannabinoids, CBD takes the lion share of the cannabis herb. People can use cannabinoids in various ways when it is extracted from the cannabis herb, but this depends on what it contains. Tetrahydrocannabinol (THC) and CBD are the famous cannabinoids, and each has different effects.

    The Difference between THC and CBD

    THC edibles differ from CBD edibles in a few ways. First, CBD edibles are legal according to federal law. However, CBD edibles may sometimes contain low traces of THC, but it should not exceed 0.3 percent, which is the required threshold. Contrary, THC is known for its high effect, which people often associate with cannabis sativa, a plant species under the family of cannabis plants. Another plant species under this family is hemp. CBD doesn’t induce the body and high mind-altering effects that are associated with THC. Instead, CBD extracts are obtained from the hemp herb, which is legal in many states. You can either vape, take orally, or put CBD topically. The exciting thing is that CBD doesn’t come with the psychotropic effect that THC is known for. The impact of THC on the mind and body are quite different, and state and federal law prohibits growing in many places. Though a few countries have already legalized the THC aspect for recreational purposes, many states are still yet to approve it.

    CBD edibles are associated with energy and mood uplift. Edibles such as CBD cookies and chocolates are known for relieving stress and a variety of ailments. CBD edibles are a viable option for people with chronic conditions, where constant use of pain killers can impact their health negatively. It isn’t associated with the addictive qualities that various pharmaceuticals, such as THC contains, and it can even be used as a remedy for someone addicted to THC. Research has so far found little side effects of CBD edibles, and the benefits of its medicinal purposes are unmatched. In essence, CBD edibles are a natural option to relieve a set of mind and body-altering ailments.

    What are the Uses of CBD Edibles?

    You can use CBD edibles for various reasons. One way is that it has been used as a remedy to ailments such as inflammation, epilepsy, nerve pain, chronic pain, depression, symptoms of anxiety, and insomnia. Whether it is in the form of edible, vape as an oil, or take it topically as a lotion, CBD can be administered in different ways. CBD edibles are available in a wide range of form, including cooking oils, baked goods, and gummies. The popularity and rise of CBD continue to grow as people enjoy its benefits.

    How Can Someone Enjoy CBD Edibles?

    There are a set of different options for administering CBD edibles. It can be taken in the form of baked goods, capsules, pill, oils, or gummies. CBD edibles are safe for humans and pet purposes. Here are a few ways of taking CBD edibles.

    CBD Capsules and Pills

    Capsules and pills are similar to taking prescription drugs, and it is a great route to consider if you have no issue with CBD edibles. CBD pills and capsules intake occurs in the same fashion as with capsule and medication vitamins. Just take the tablet or pill orally and give it time for its effects to manifest.

    CBD Gummies

    Taking CBD in the form of gummies is one of the best ways to enjoy CBD edibles. Plenty of CBD gummies flavors are available, and some are reminiscent of the candy that you grew up enjoying.

    CBD Cooing Oil

    Not all CBD oils are taken through vaping. Some come in the form of oil, where users can put a few drops in the mouth and consume them orally. Others are in the form of cooking oil, which people can use for cooking sweet dishes and savory.

    CBD Edibles for Pets

    CBD Oil For Cats

    Injecting puppies and kittens with CBD hardly comes to our thoughts. However, recent studies have found that CBD edibles can improve the health of dogs and cats immensely. That’s because animals have the same endocannabinoid system like the one found in humans, and binding it with CBD edibles can help relieve anxiety and pain in animals as well. Pet owners whose dogs have been ailing for a while should consider administering CBD oil to help alleviate the pain and speed up recovery.

    CBD Oil For Dogs

    Of course, we crave for baked cakes, and CBD cookies come in that form. Get treats such as brownies and cookies to take your CBD experience to another level.

    Tips for taking CBD Edibles

    There are a few tricks to keep in mind when taking CBD edibles.

    Beginners should start with a low dosage to assess how their bodies will react to it.

    Then try to increase the dosage slowly as you monitor your body’s response.

    Take time to research the oil or edible that you buy and confirm its potency and purity level. Keep off any CBD that has traces of THC, and shop around to find the best CBD for you.

    Give the CBD time to work after having a heavy meal.

    How to Choose the Right CBD Product or Edible?

    Finding the right CBD edible is all about needs and preferences. It is up to the users to decide how quickly they would want the effects of their edibles to manifest. For example, CBD taken in an edible form can take longer to kick in because it depends on the kind of food and your digestion, but its effects are quicker when it is taken as a pill. It is up to you as well to determine whether you want something with fewer calories and sugary such as cookies and gummies. Another thing to consider when shopping for CBD is that the dosages of some edibles are higher than others. First, find out about whatever ailment you are trying to alleviate before picking your edibles. Some edibles or dosages work better for anxiety than others, while others are ideal for chronic issues and muscular pain. CBD lotions, Salve, and Cream are other options for taking CBD. You can apply Salve and Cream on a swollen or injured body part for alleviating pain. Though this is an alternative to utilizing CBD in edibles, capsules, and vaping, it still bears fruits when applied as stipulated. It is an option that users can use daily to alleviate chronic pain and handle stretch marks that are ailing them. Researching the available CBD products and which works the best for you can enable you to make the right decision for whatever CBD product or edible you would want to use.

    How CBD Edibles Work

    You first have to understand how the endocannabinoid system in the human body works to know how the effects of CBD edibles kick in. Also known as ECS, the endocannabinoid system is a biological system within the human body, and it comprises of lipid-based neurotransmitters. Its role is to bind to the receptors of cannabinoids that are scattered throughout the central nervous system. The endocannabinoid system produces cannabinoids to regulate different aspects of the nervous system as well as inflammation in human beings. It can help regulate ailments, epilepsy, and pain. Cannabinoids occur in our bodies naturally, but boosting our organs with an external cannabinoid from CBD edibles can increase the positive effects within the endocannabinoid system. The role of the endocannabinoid system isn’t only to respond to internal cannabinoids, but the external cannabinoids as well. Response to external cannabinoids that come in the form of CBD edibles can help mediate inflammation and chronic pain. Science and different studies back up the benefits of CBD edibles, and it is one of the few available natural remedies.

    Edibles vs. Vaping CBD

    CBD products are also available for use in vaporizers, but that depends on personal preferences. Some people prefer smoking while others use to take their CBD products in vape pens. Others may want to control their CBD intake by smoking instead of taking in the form of edibles. Taking CBD products in vape pens allows the effects to hit in a little quicker than taking them in the form of edibles. Vaping is a viable option for someone who would not want to wait for minutes or hours for the effects of CBD to kick in after eating. However, both edibles and vaping are discreet in a way, and the CBD will have the same results as long as the dosage remains the same.

    Incredible Benefits of CBD Edibles

    Long-Lasting Relief

    CBD edibles have several benefits over gummies and CBD inhaled with vape pens. It can take a while for CBD edibles to take effect, but the results can last longer than vaping or smoking. CBD edibles combine the active compound of cannabinoids with other foodstuffs for better results. The digestive system releases CBD slowly as digestion takes place. The results might take longer to manifest, but they are long-lasting.

    Non-Psychotropic Effects

    Of course, CBD is a compound of the cannabis sativa plant, but many people are surprised to find out that its psychotropic effects aren’t as high as THC. Instead, it offers users a sense of alerted energy and mellow mood uplift. Given its long-lasting nature, cookies and brownies infused with CBD can provide prolonged relief from everyday stressors and mild pains. It is an excellent option for anyone who would want to enjoy the effects of cannabis without any side effects.

    Easy to Make

    Though some prefer making infused cooking oils and cannabutter, CBD edibles such as brownies and cookies are simple to make. You can even add CBD extracts to baked and cooked foods for an antioxidant boost. However, note that the effects of isolated CBD are less effective compared to the cannabis plant. You can now find CBD crystals made with isolated and purified CBD online and in access points. CBD edibles are easy to dose and can give a user more control over their CBD intake.

    Less Risk of Lung Irritation

    Vape pens have become popular than ever, but their long-term implication is still yet to be determined. Thinning agents such as polyethylene and propylene glycol are also present in many vape pens. Research suggests that heating these thinning agents to temperatures above 224℃ can produce toxic carcinogens. Vape pens that don’t contain these thinning agents are available, but CBD edibles are an excellent option to avoid poisonous compounds.

    General Remedy

    Researchers suggest that care physicians can use CBD in medicine. Several CBD-infused drugs have already proved successful in treating ailments, epilepsy, and pain in clinical trials. CBD doesn’t benefit people with chronic conditions only, but anyone else who consume it as well. However, it may not work well for people with ailments related to first-aid. Research has found that some CBD edibles work the same as over-the-counter remedies, and their side effects aren’t as harsh as some of the pharmaceutical drugs.

    Discreet

    Some CBD forms are impractical or cumbersome. You could be using a large vape pen, and pulling it out in public may sometimes not be convenient. People who would want to boost their focus during the workday or relieve pain during a long flight can consider bringing with them a CBD gummy.

    Available Online

    Online availability is another benefit of CBD edibles. Though regulations on CBD products are little strict, online CBD vendors across the United States can sell their products online and ship them anywhere. You can also find CBD products in a handful of European nations. Those edibles that are sold online are derived from the hemp plant. People often refer to cannabis when discussing a variety of plants that can produce THC. The hemp plant was used for seed and fiber, but it is now being applied to low-THC and high-CBD cannabis cultivars. Any cannabis with as low as 0.3 percent THC, which is the required threshold is considered hemp in the United States. Hemp products sold online contain less than 0.3 percent THC.

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